Archive for the ‘McClatchy’ Category

How newspapers are – and aren’t – diversifying

Tuesday, August 24th, 2010

Media critic Alan Mutter uses a McClatchy newspaper as the negative example in a post on his Newsosaur blog about how large newspaper publishers are diversifying to survive in the new media world.

“While papers like the Kansas City Star continue to pursue the traditional model of publishing only the main title and a free once-a-week advertising product sent to the homes of non-subscribers, the ABC [Audit Bureau of Circulations] reports that papers like the Chicago Tribune and Dallas Morning News have created such a wide variety of products that the flagship paper produces just 56 percent of the average weekday circulation in each of their respective markets,” Mutter writes.

As circulations fall, “foresighted publishers are creating niche products to try to capture readers who historically were unlikely to buy the legacy newspaper – and, of course, the advertisers who covet them as customers,” he adds.

The Tribune and Morning News both publish periodicals aimed at young adults and those who prefer to read Spanish-language publications. The Tribune also publishes a free tabloid written by and for teenagers, and the Morning News delivers a free, weekly TMC, or total-market-coverage, advertising product, like many McClatchy papers produce.

Mutter predicts that the once flagship, general interest newspaper will eventually become simply one product among several niche publications that successful publishers produce.

Better papers tap readers to build revenue

Friday, August 6th, 2010

Newsonomics author Ken Doctor finds that newspaper companies are turning to higher prices for the paper itself to battle revenue declines, rendering the traditional 80/20 ad-circulation split obsolete. And  the ones that are doing it well are getting away with charging readers more because they’ve made their papers better, he says.

“While the digital news world seems consumed with conversations about paywalls and memberships, it is old-fashioned print circulation revenue that is the gainer in the post-80/20 formulas,” Doctor writes for Nieman Journalism Lab. “Sure, advertising’s ski slope decline has greatly altered the 80/20. So has, though, the significant up-pricing of both subscriptions and single copies over the past three years.”

A leader in the trend is apparently The Dallas Morning News, which raised the price of monthly subscriptions from $18 to $30 and is earning 38 percent of its revenue from circulation, 54 percent from advertising, and 8 percent from “contract printing plus,” he says.

The Dallas paper’s parent, A.H. Belo, reported a 6.6 percent increase in circulation revenue in the second quarter, while The New York Times Company reported a 3.2 percent increase and Scripps had a 4.5 percent increase in the first quarter (Scripps’ 2Q report is due Monday).

“Significantly, I think, each of those companies may have done a better job of minimizing newsroom cuts and reinvesting — at least a little — in that now higher-priced product,” Doctor says.

Better than whom? Better than McClatchy, which reported a 2.5 percent circulation revenue decline in the second quarter (and has raised prices); Lee, which was down 4.4 percent; and Gatehouse, which was down 2.5 percent.

Doctor has the current splits for each of the four publishers, and for McClatchy, the one we follow, it’s pretty much the newly declared old-hat model of 20 percent circulation, 76 percent ads and 4 percent other.

McClatchy shows ‘hope’ despite 83% revenue fall

Friday, July 30th, 2010

So, this is good news these days? “Despite an 83 percent drop in net income, the results announced Thursday offered at least one sign of hope: McClatchy’s ad revenue, its lifeblood, fell by its lowest rate in more than three years.”

The report by the AP’s Mike Liedtke says McClatchy’s 8 percent fall in ad revenue is the best performance since a 5 percent decline in the first quarter of 2007. But, as he also points out, today’s year-to-year comparisons are against poor performances. That’s 8 percent less than a number that was bad to begin with.

Net income for the quarter was $7.3 million, down from $42.2 million a year ago. Total revenue fell 6 percent to $342 million, the AP says.

The company is blaming the earnings plunge on “higher interest costs as we extended debt maturities,” according to the Sacramento Business Journal’s report.  Interest payments for the quarter were up 44 percent to $49 million compared to $34 million at the same time last year after restructuring in February that extended repayment to 2017.

McClatchy was struggling with a debt of $1.8 billion as of the end of June, the SBJ says.

The company also sold about 200,000, or 8 percent, fewer copies of its weekday newspapers this past quarter, though higher prices eased that hit a little.

McClatchy management projects a 4 to 6 percent revenue decline year-to-year for the coming third quarter.

“While the economic recovery hasn’t been robust or smooth, we believe it is beginning to spread across the markets we serve,” CEO Gary Pruitt said, according to the AP report.

Employment advertising, half of which is online these days, was up 1.5 percent in May, marking the first month of growth in employment advertising revenue in four years, the SBJ says. Employment advertising rose 0.8 percent in June.

McClatchy signs for exclusive Groupon deals

Friday, July 9th, 2010

McClatchy newspaper websites will begin presenting exclusive daily deals on local goods, services and cultural events through the Groupon shopping website, Editor & Publisher reported recently.

The Sacramento and Kansas City sites will get them first, and the program will roll out to the rest of the chain over the next few months.

The agreement provides a key component in McClatchy’s local marketplace initiative designed to bring together consumers looking for bargains and merchants seeking increased sales,” E&P says.

“For Groupon, the agreement is part of a larger initiative to offer a new, incremental revenue stream to major publishers.”

Groupon negotiates discounted deals with local businesses, and then sends free e-mail alerts to subscribers. Deals are activated if a minimum number of people agree to buy, which encourages subscribers to share the promotion with others via social media tools.

McClatchy D.C. Bureau drops polling

Thursday, July 8th, 2010

Budget cuts at McClatchy Newspapers  mean the Washington D.C. bureau will drop its contract with Ipsos, which has conducted polls for the news outlet for years, Media Matters for America reported today.

Ipsos had conducted about one poll a month for McClatchy, usually about politics, Robert Rankin, McClatchy’s government and politics editor, told MMA’s Joe Strupp.

“The budget requires that that relationship comes to an end,” Rankin said. “… This hurts. We are staffing (political coverage) at about the same level. But we can’t cover the absence of polls. There is no way to replace them.”

“McClatchy’s move is not unique,” Strupp writes. “Numerous news outlets in print and on air have been cutting back on the use of polls, most citing budgetary needs.”

McClatchy to automate online ad creation

Sunday, May 23rd, 2010

McClatchy newspapers are set to begin using a computer program that automatically creates online advertisements for local businesses, the New York Times reported Friday.

After the user types in the business name and location, PlaceLocal builds a display ad automatically, “scouring the Internet for references to (the business)” the NYT says. “Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.”

“The company has … signed up the McClatchy newspaper chain and will soon be on some of its Web sites,” Roger Lee, chief operating officer of PaperG, the program’s developer, told the newspaper.

The program is already in use on 32 local media websites, including Time Out New York and Time Out Chicago, and on 29 network TV affiliates owned or managed by Hearst Television, Lee said.

Advertisers pay about $150 a month to $500 or more, based primarily on how many times the ad is shown, and PaperG takes a percentage of this fee.

“Because the program creates an ad in moments, it saves the time of people on the Web site who might normally need to build the ad themselves, or work with the customer to build one. That can translate into lower charges,” Shaina Park, a sales representative at Time Out New York said.

Victor Wong, PaperG’s chief executive, said sales reps at media companies also use PlaceLocal to create sample or “spec” ads to show potential customers.

Gary Pruitt lies to stockholders

Thursday, May 20th, 2010

Gary Pruitt, at McClatchy’s shareholders meeting Wednesday, boasted of “McClatchy’s unwavering commitment to public service journalism” and vowed that the publishing company would continue to “provide relevant, high quality journalism.”

Anyone who reads a McClatchy newspaper knows the quality of the journalism has declined precipitously as the company has cut positions, and anyone who works for, or has worked for, McClatchy knows that its management is committed only to the bottom line — money.

Pruitt bases his claim of ongoing quality on national recognition of the work of three McClatchy papers: The Kansas City Star winning the Robert F. Kennedy Award, the Belleville (Ill.) News-Democrat winning the George Polk Award and the McClatchy Washington Bureau being named as a Pulitzer Prize finalist for national reporting. But this work, and other solid reporting at McClatchy newspapers, is the work of local journalists who remain dedicated to their profession, not McClatchy. Pruitt gloms onto their efforts while he has eliminated the jobs of about a third of their colleagues and makes plans to eliminate more.

Perhaps the job cuts were inevitable given the economy and the changes in the newspaper industry. But to maintain that they have not adversely affected the quality of the newspapers is simply a lie and an insult to those whose lives have been disrupted by these layoffs.

Pruitt is every bit as despicable as the CEOs of BP, Wall Street banks, Big Tobacco and other industries who care solely about profits and don’t give a thought about who they use or hurt along the way.

McClatchy to reap $230M in sale

Friday, May 7th, 2010

The McClatchy Company is about to pocket $230 million from a man interested in a sure-fire advertising vehicle.

But, Mark Siffin isn’t advertising in the company’s newspapers. He wants land McClatchy owns so he can build a parking garage and erect a pair of 20-story-tall electronic billboards on top of it, according to the South Florida Business Journal.

Siffin will pay $230 million for 10 acres owned by McClatchy’s Miami Herald. He plans to build the garage and a retail center next door. He has already paid McClatchy $16 million toward the purchase, which included an extension on the contract to close in 2011.

Siffin still has to get a city commission to approve a new ordinance allowing the electronic billboards. Some residents oppose them.

Regardless, McClatchy gets to sell land it has been trying to unload for some time at a good price; the same lot was under contract for $190 million in 2005, the height of the real estate market, according to the Journal.

You’d think $230 million could save a lot of journalists’ jobs, but you wouldn’t want to bet on it.

McClatchy ‘profit’ debatable; more job cuts hinted

Thursday, April 22nd, 2010

The McClatchy Company continues to be hampered by debt, with a reported loss in the latest quarter attributed “primarily to one-time charges for refinancing debt and restructuring,” according to the Sacramento Business Journal.

The publisher’s first quarter report on Thursday showed improvement, thanks to reduced expenses — obtained chiefly through layoffs, which may not be over  — and an advertising climate that isn’t as bad as it was.

But the bottom line was  “a net loss from continuing operations of $2 million, or 2 cents per share,” the Business Journal says. “In the same period last year, the company incurred a net loss from continuing operations of $37.7 million, or 45 cents per share.

“Without the charges, McClatchy earned $4.8 million, or 6 cents a share, for the quarter, compared to a loss of $22.9 million, or 28 cents a share, in first-quarter 2009.”

The Associated Press report, on the other hand, says “a one-time accounting gain related to newspapers that it sold a few years ago” allows McClatchy to claim a profit for the quarter. “[N]et income, including discontinued operations, came to $2.2 million, or 3 cents per share,” the AP says. It lost $37.5 million, or 45 cents per share, in the same period a year earlier, which included charges for severance.

Advertising revenue dropped 11.2 percent to $253 million, better than the 20.5 percent drop in the fourth quarter of 2009. In last year’s third quarter, ad revenue fell 28.1 percent.

Total revenue for the quarter was 8.2 percent less than a year ago, at $335.6 million compared to $365.6 million.

McClatchy’s stock fell following the report, perhaps, Benchmark Co. media analyst Edward Atorino told the AP, because “some investors may have been looking for more details about how McClatchy plans to cut costs, given that it expects further revenue declines.”

The company’s  costs, excluding severance payments, declined more than 21 percent in the first quarter, compared with the same period a year earlier, largely because of lower payroll and newsprint expense, the AP said. McClatchy has cut about a third of its work force since the middle of 2008.

“In a statement, McClatchy CEO Gary Pruitt said the company ‘will remain vigilant’ on costs but acknowledged that second-quarter expenses will not decline the way they did in the first,” the AP said. “During a conference call, Pruitt said the company would try to avoid further job cuts, but he didn’t rule them out.”

The debt restructuring involved extending  “approximately $1 billion in maturities from mid-2011 to mid-2013 and beyond, including the $875 million of senior secured notes due in 2017,” Pat Talamantes, McClatchy’s chief financial officer, said in the release.

McClatchy’s debt remains from its $4.5 billion purchase in 2006 of the much-larger Knight-Ridder newspaper chain.

McClatchy’s stock fell $0.75, or 10.98 percent, to close at $6.08 Thursday.

Gannett leads off 1Q reports with a hit

Friday, April 16th, 2010

Cost cutting and a not-as-bad advertising climate in the first quarter made Gannett Co. look good in its 1Q earnings report Friday, and the tide lifted not all but some boats.

“Gannett did not issue formal earnings guidance for the current quarter or the rest of the year, and CEO Craig Dubow declined to give specifics on how ad revenue is shaping up in April,” The Associated Press said. “But he told analysts on a conference call that the year was ‘off to a great start.’ He added: ‘The momentum that we had at the end of the year continued through the first quarter.’

“Gannett was the first major publisher to report earnings for the January-March period and could offer a preview of what will come next week from McClatchy Co., Lee Enterprises Inc. and The New York Times Co.”

After surging to a new 52-week high of $19.68 in early trading, Gannett shares retreated to $18.04 Friday afternoon, down $0.10 on the day. McClatchy rose $0.42 to $6.46, and Lee shares jumped $0.31 to $4.35. The New York Times was down $0.36 to $12.35.

Gannett, which owns USA Today and more than 80 other daily newspapers along with TV stations, said its net income jumped 51 percent despite a 4 percent decline in revenue. Last year it cut 1,400 jobs, or about 3 percent of its work force.

As for McClatchy, which reports April 22, “JP Morgan forecasts that ads will be off by 8.4 percent as circulation continues to grow,” says PaidContent.org. “While the circulation gains might not offset negativity on the ad front, cost-cuts should help margins jump to 25 percent from 1Q ’09’s 12 percent. Ebitda should rise 91 percent to $83 million.

“In general, McClatchy’s heavy presence in Florida and California means that its fortunes are directly tied to the economic winds in those two troubled states. Ultimately, that will add to the general industry-wide woes affecting the publisher.”