Archive for the ‘Video’ Category

Miami Herald video grows as others cut back

Friday, February 11th, 2011

Many U.S. newspapers are posting less online video as they lay people off, according to a study of 100 U.S. newspapers undertaken by the Associated Press. Not too long ago, video was touted as a way to boost traffic and revenue, Beet.TV says.

Kevin Roach, the AP’s director of U.S. broadcast news, conducted the study and would not give Beet.TV numbers, but said newspapers’ video operations are often the first to be cut when savings are ordered from above.

But the Miami Herald is one paper doing a lot with video, and Beet.TV links to a Poynter report that explains how the McClatchy newspaper is succeeding where others have given up.

“Last year, MiamiHerald.com saw about a 25 percent growth in video traffic, making it the second-biggest traffic driver behind articles,” the Poynter report says.

The Herald has learned that, as Roach suggest, breaking news works best and that videos they were posting of editorial board meetings and of news makers speaking out on specific topics don’t get a lot of viewers.

The Herald and its Spanish-language El Nuevo Herald have two full-time news videographers and two photographers who spend part of their time on video, and they’ve joined with local TV stations to share content and cross-promote material, Poynter says.

The Herald and El Nuevo Herald also collaborated with WPBT2, one of South Florida’s PBS affiliates, to produce an hour-long documentary about last year’s earthquake in Haiti.

The Miami paper’s video group produces about 40 percent of what’s on the site and the rest comes from outside vendors, such as CineSport and The AP.

Social Media: Resistance is Futile

Saturday, May 8th, 2010

A You Tube slide show with a slew of statistics shows us how social media have taken over our lives. The 4 1/2-minute video in the end is a plug for a book — “Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman — but not before it likely convinces the hardiest social media holdout to give in.

Social media have overtaken porn as the No. 1 “activity” on the Web, the video says. Facebook has higher weekly traffic than Google. “Social media isn’t a fad,” it concludes, “it’s a fundamental shift in the way we communicate.”

Among the points made that pertain to advertising and traditional media, none of which are attributed in the video:

– 25 percent of search results for the world’s top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

– 78 percent of consumers trust peer recommendations. Only 14 percent trust advertisements.

– Only 18 percent of traditional TV campaigns generate positive ROI. 90 percent of people skip ads via TiVo or DVRs (this was disputed just this week).

– 60 million Facebook updates are made daily. “We no longer search for the news, the news finds us. We will no longer search for products and services, they will find us via social media.”

More commercials likely for online TV

Wednesday, February 10th, 2010

A move by Nielsen, the television ratings giant, could result in online presentations of TV programs carrying just as many commercials as broadcast does, according to Advertising Age.

Nielsen’s new methodology to compile data that take into account viewing of commercials that run in a particular show, online or off, could be in place by September so it can be used for ad sales in February 2011.  “If this system were adopted en masse — and it’s not clear that it would be — online viewing might be crammed just as full of commercials as the more traditional TV-watching experience,” Ad Age says.

And, while online sites like Hulu and Disney’s ABC.com typically have few ads, “many TV executives say these methods don’t bring much, if any, profit — and therefore cannot continue.”

Online newspaper readers shy from video ads

Friday, February 5th, 2010

Running a commercial before a video on your newspaper Web site is a good way to lose about 25 percent of your audience, a new study says.

TubeMogul, an online video research and analytics outfit, according to Media Daily News, “found that one-quarter of visitors who click on an online video link on a newspaper Web site will close or navigate away from the video window without watching the video if a pre-roll ad begins playing.”

The number is the same at magazines’ sites, but fewer visitors to broadcast media Web sites — about 11 percent — peel away, apparently because commercials are expected.

The general “quit rate” for online video links preceded by video advertising averaged around 17 percent.

TubeMogul observed online interactions with 1.8 million video streams over a two-day period, Media Daily says.

‘User-friendly’ defined

Monday, November 30th, 2009

We liked The Sun’s explanation of their 40-year-old app, which we found at Fitz & Jen.

Video comes to print advertising

Thursday, August 20th, 2009

CBS on Wednesday unveiled a print advertisement with a small, embedded video screen that will enable some readers of Entertainment Weekly to sample 40 minutes of its upcoming shows.

The video player will be inserted into subscription copies of Entertainment Weekly’s September 18 Fall TV Preview in New York and Los Angeles.