Many U.S. newspapers are posting less online video as they lay people off, according to a study of 100 U.S. newspapers undertaken by the Associated Press. Not too long ago, video was touted as a way to boost traffic and revenue, Beet.TV says.
Kevin Roach, the AP’s director of U.S. broadcast news, conducted the study and would not give Beet.TV numbers, but said newspapers’ video operations are often the first to be cut when savings are ordered from above.
But the Miami Herald is one paper doing a lot with video, and Beet.TV links to a Poynter report that explains how the McClatchy newspaper is succeeding where others have given up.
“Last year, MiamiHerald.com saw about a 25 percent growth in video traffic, making it the second-biggest traffic driver behind articles,” the Poynter report says.
The Herald has learned that, as Roach suggest, breaking news works best and that videos they were posting of editorial board meetings and of news makers speaking out on specific topics don’t get a lot of viewers.
The Herald and its Spanish-language El Nuevo Herald have two full-time news videographers and two photographers who spend part of their time on video, and they’ve joined with local TV stations to share content and cross-promote material, Poynter says.
The Herald and El Nuevo Herald also collaborated with WPBT2, one of South Florida’s PBS affiliates, to produce an hour-long documentary about last year’s earthquake in Haiti.
The Miami paper’s video group produces about 40 percent of what’s on the site and the rest comes from outside vendors, such as CineSport and The AP.