Posts Tagged ‘Advanced Television Systems Committee’

TV commercials to be turned down

Tuesday, December 7th, 2010

Congress has finally passed the Commercial Advertisement Loudness Mitigation Act — the CALM Act — regulating the volume of television commercials. And, eventually, not anytime soon of course, the volume will be cut.

“The act directs the Federal Communications Commission to regulate volume levels in a manner that has already been embraced by the Advanced Television Systems Committee, an industry group,” the New York Times says. “The FCC has a year to take action, and then the affected television providers have another year to comply.”