Posts Tagged ‘Apple’

Apple likely to spend millions on iPad ads

Thursday, January 28th, 2010

Amid all the hype for the iPad, Advertising Age gets down to how it may actually help people: “if Apple’s history of introducing the iPod and the iPhone is any guide, tens of millions of dollars in ad spending is fast approaching.”

In 2001, Apple spent $28.5 million advertising the iPod alone or together with iTunes, the magazine says. In 2007, the company spentĀ $16.6 million on ads to introduce the iPhone.

In both campaigns, most money went to network TV followed by consumer magazines then cable TV, and “spot TV, business-to-business magazines and newspapers divided up the slivers.”