Posts Tagged ‘Atex’

McClatchy tosses to UK firm for ad systems

Tuesday, April 26th, 2011

Folks in McClatchy Company advertising departments can look forward to time lost in training sessions as the whole company moves its advertising and accounts receivable system off-shore to a hosted system for managing the booking, billing and placement of all print and digital ads.

The newspaper publisher’s “major managed services contract” is with Atex,  an integrated content management and advertising solutions firm headquartered in Reading, Berkshire, in the United Kingdom.

The News & Observer in Raleigh, N.C., will be the first of McClatchy’s 30 daily newspapers to use the hosted software in a project to be completed this fall, News & Tech said.

McClatchy staffers will eventually manage all order entry, financial accounting, customer relationship management, ad layout and classified pagination from a single database.

Adoption of the new system is to standardize advertising workflows and establish common processes across newspapers and other publications to reduce operating costs, streamline advertising processes, and enhance revenue potential with targeted print and digital ad packages, the companies say in a news release.

The  McClatchy system will be hosted at an Atex SAS-70 approved data center to lower costs and consolidate IT infrastructure, the release says.