The Medium, The Message » Atlanta Journal-Constitution http://www.themediumthemessage.com A blog about advertising, newspapers and other media Mon, 31 Oct 2011 13:58:32 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Atlanta offers automated ad campaigns http://www.themediumthemessage.com/2009/08/25/atlanta-offers-automated-ad-campaigns/ http://www.themediumthemessage.com/2009/08/25/atlanta-offers-automated-ad-campaigns/#comments Tue, 25 Aug 2009 16:31:07 +0000 admin http://www.themediumthemessage.com/?p=156 In a move that could threaten newspaper sales positions in addition to the few ad designers left,  The Atlanta Journal-Constitution has launched an automated newspaper advertising system aimed at small- and medium-sized businesses, Editor & Publisher reports.

MyAds is “a self-serve platform that helps advertisers target a campaign, create an ad through templates, plan a buy starting at $350 for a week, and track the ads.”

For now it is for online ads only, but by year’s end it is to be used to create print and direct mail advertising, E&P says.

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