Posts Tagged ‘blogs’

McClatchy planning to become hub for local sites

Thursday, April 8th, 2010

McClatchy newspapers are bringing other local Web sites and blogs onto their home sites in “blog networks,” starting at the Sacramento Bee and coming soon to the Charlotte Observer and Miami Herald.

“The Bee has been working on the concept for about a year,” says the Sacramento Business Journal. “Editors and multimedia managers collected and reviewed sites, ranking them based on quality of content and frequency of posts.”

The Bee’s effort is called “Sacramento Connect” and so far features about a dozen blogs.

“We see that that’s the direction that the Web is going and we really want to be a part of that,” Sean McMahon, The Bee’s digital product development manager, told the Business Journal. “We have a trusted position in the area, and we thought it was time to embrace all these independent voices and bring them in and try to promote them.”

The thinking is traffic to all the sites would improve, the Business Journal says.

“At least two other McClatchy Co. newspapers” — The Observer and The Herald — are developing similar networks, the report says.

In Raleigh, The News & Observer has made similar attempts to become a local portal.  Its Triangle.com includes a section called “Share” for local blogs and forums meant to be produced locally through the site.