Posts Tagged ‘Condé Nast’

Magazine publishers say ad campaign works

Friday, September 24th, 2010

Publishers Condé Naste, Hearst Magazines, Meredith Corp., Time Inc. and Wenner Media say their “Magazines, The Power of Print” ad campaign has successfully shown advertisers that people still read magazines.

Five publishers joined to tout "The Power of Print."

Five publishers joined to tout "The Power of Print."

“It’s mission accomplished in that, with all the scuttlebutt about the changing media landscape, even through the recession, what really resounded is that all along, the consumer continued to be highly engaged in magazines,” Michael Clinton, president, marketing and publishing director for Hearst Magazines told News & Tech. “We (publishers) saw it in our circulation, we saw it in our audience growth – even among younger people – all of the fundamental consumer statistics have been very strong.”

What has Clinton so excited is a survey of 5,000 readers by GfK MRI in which 62 percent of respondents  agreed with the statement: “This ad made me realize how important magazines are in my daily life,” while 93 percent said they agreed with the statement: “There are a lot of media choices out there, but magazines still matter to me.”

The publishers launched the multi-million-dollar ad campaign in March with print ads, including variations on the message above, and a two-minute video.

The October issue of News & Tech is to have more about the ad campaign.

Condé Nast lowers ethics bar for online staff

Monday, July 12th, 2010

Condé Nast has found a hole in the wall separating editorial from advertising, and will have its online staff produce a six-page advertorial supplement to run in several of its magazines.

The ad supplement will promote Samsung and run for eight months across Wired, Bon Appétit, Vanity Fair, Condé Nast Traveler, Architectural Digest and GQ.

Having the online staff produce the supplement was seen as a way  “to avoid ruffling the feathers of print editors, who are seen as more sensitive than their Web counterparts to being asked to serve up content on a directive from the advertiser,” MediaWeek says.

“Condé Nast insisted that editors and writers had free reign to select and reject content for the Samsung insert,” Paid Content says in its report.

Condé Nast did the same thing a few years ago for a section promoting Microsoft.

“Advertisers like advertorials when they contain original edit, because they can direct the theme if not the actual content, ensuring it’s relevant to their message,” MediaWeek says. “Meanwhile, the publication technically is abiding by American Society of Magazine Editors rules because it has the final say over the edit content.”

As best we can tell, MediaWeek means Condé Nast is abiding by the rule, technically, that says: “In order for a publication’s chief editor to be able to monitor compliance with these guidelines, every effort must be made to show all advertising pages, sections and their placement to the editor far enough in advance to allow for necessary changes.” But not necessarily: “A magazine’s editorial staff members should not be involved in producing advertising in that magazine.”

More from magazine publishers: video

Wednesday, March 3rd, 2010

Five magazine publishers have put together a two-minute video to tell the story of magazines and pass along the message that “print is not dead,” Mr. Magazine reported Tuesday.

Monday we read about a print advertising campaign touting magazines.

“Cathie Black, president of Hearst Magazines; Jack Griffin, president of Meredith National Media; Ann Moore, chairman & CEO of Time Inc.; Charles Townsend, president & CEO of Condé Nast; and Jann Wenner, chairman of Wenner Media launched their ‘good news’ celebration video yesterday at the opening of the American Association of Advertising Agencies meeting in New York City,” Samir Husni wrote.

Magazine publishers press case in magazines

Monday, March 1st, 2010

Five leading magazine publishers have joined for a multimillion-dollar ad campaign to “press the case that magazines remain an effective advertising medium in the age of the Internet because of the depth and lasting quality of print, compared with the ephemeral nature of much of the Web’s content,” the Wall Street Journal said Monday.

Time Inc., Hearst, Condé Nast, Wenner Media and Meredith will run nearly 1,400 pages of the ads  in such publications as People, Vogue, Ladies’ Home Journal and other magazines this year.

“The five publishers say they have committed to run the first of the ads in the front one-fifth of their titles’ pages, and have agreed to run all subsequent ads in the first half.

“The ad space they are devoting to the campaign is valued at more than $90 million, based on public ad rates for each of their participating magazines,” the WSJ said.

Elsewhere, said the Journal, the Newspaper Association of America has run repeated ads to publicize the number of people who read a daily newspaper. As with the magazine campaign, the newspaper trade group says its ads are designed to counter the notion print is a dead medium. The local-TV industry’s trade group is starting an on-air ad campaign this month to encourage companies to advertise on their local TV stations.

Magazine publishers optimistic

Tuesday, January 19th, 2010

Magazine publishers Time Inc., Condé Nast and Hearst Magazines expect advertising to be “up or at least flat through March,” Crain’s New York Business says.

The report also says “advertisers that had been focused primarily on the Web are coming back to print. Automakers in particular have rediscovered magazines as they plan new model launches this year.”

Publishers Information Bureau says ad pages across the industry fell 26 percent in 2009, and ad revenue slid 18 percent.

‘Brides’ wants newlyweds, too

Tuesday, January 12th, 2010

Brides magazine is adding postnuptial content to extend the brand’s shelf life and advertising opportunities, Media Week says.

“A new home section and feature called Merge and Purge will be aimed at the posthoneymoon reader and nonendemic advertisers in beauty, finance, fashion and other categories,” the report says. “It will also add a news section to cover products and trends, as well as more coverage of ‘real brides.'”

The publisher also plans more sex-related content in Brides along the lines of what used to appear in sister mag Modern Bride.

But, “nonendemic advertisers have historically shunned bridal books because of their high reader turnover. One endemic buyer was skeptical of the plan, noting that wedding magazines are mostly read for the ads. Should Brides succeed, it risks alienating advertisers who only want to reach women who are in the throes of wedding planning, the buyer added.”

Brides, which starts the expanded content with its February issue, is the survivor after owner Conde Nast folded two of its three bridal magazines last fall.

Publishers introduce ‘digital newsstand’

Wednesday, December 9th, 2009

A full-color, touch-screen digital magazine being developed by five major publishers is expected to “grab not just readers but also advertisers, allowing publishers to charge higher rates for digital ads, which now are much cheaper than print ads,” The New York Times says.

Time Inc., Conde Nast, the Hearst Corporation, Meredith and the News Corporation unveiled plans for a “digital newsstand” Tuesday after weeks of speculation. It is to be “an industry-standard platform to present their work on the Web, phones and e-readers” that is “more advanced than anything now on the market, [along with] e-readers far more sophisticated than today’s mostly static, black-and-white devices,” The Times says.

A video from Time shows how it might work.

“The five partners own the venture – they have not disclosed how big an investment they are making in the project – but they hope to recruit other publishers to use the software they develop,” according to The Times.

Condé Nast bridal advertisers revolt

Wednesday, October 14th, 2009

One move in Condé Nast’s recent restructuring and closing of magazines is backfiring.

“According to an insider, longtime Brides advertisers are ‘jumping ship,’ causing the magazine to hemorrhage ad pages and sending panic through the magazine’s new regime,” reports The New York Post.

“The chaos, the insider said, is ‘a direct response to Condé Nast’s move to replace the Brides ad-sales team’ with people from Cookie, one of four Condé magazines shuttered last week.

“‘What Condé Nast fails to realize is that from the publisher down, the relationships developed and maintained in the bridal category were hard fought and won,’ this person said.”

On October 5, Condé Nast announced it was closing Gourmet magazine, the parenting magazine Cookie and the wedding publications Elegant Bride and Modern Bride. About 180 people will lose their jobs as a result of the four closings, according to the New York Times.