Posts Tagged ‘coupons’

Coupon software bypasses design staff

Friday, March 19th, 2010

In another move sure to lead to cost savings through job cuts, Media General has launched software that allows advertisers to create their own coupons and run them in the newspaper.

The program, which debuted at the Richmond Times-Dispatch and could be rolled out to the rest of the chain’s properties this year,  is enabling more small businesses to advertise in the paper, says Newspapers & Technology magazine.

Weekly Clipper is built on the AdLizard self-service ad platform. Users log in and are taken through four steps that allow them to build their coupon using a template or to upload their own ready-made design.

Denise Ballinger, director of self-service and the ad product marketplace for Media General, told News & Tech she “hopes to implement even more of the self-service features AdLizard can provide to allow advertisers to completely manage their own accounts.”

Newspaper coupons grow at a nice clip

Friday, December 11th, 2009

Advertising is down $10.9 billion, or 11.5 percent, through the first nine months of the year but, says Peter Kafka at MediaMemo, “Something you may not know: Those newspapers no one reads or advertises in anymore? They’re increasingly filled with coupons, or “free-standing inserts,” in industry parlance. Those are up 11.2 percent this year.”

The one vehicle doing better? Spanish-language cable TV, up 36.7 percent.

The next threat: digital coupons

Wednesday, August 19th, 2009

The Sunday newspaper still dominates, but a new study of coupon usage by Scarborough Research finds that virtual coupons in the form of text messages and e-mail are becoming more popular, says Media Daily News.

Scarborough says 8.6 million households get coupons via text messages or e-mail, equaling about 8 percent of U.S. households; 7 percent get their coupons from Web sites. That’s a long way from the 51 percent of households that get coupons from the Sunday newspaper, or the 35 percent that rely on in-store coupons but, says Media Daily News, “The demographic characteristics of digital coupon users are also quite attractive. Consumers who get coupons via e-mail or text messages are 51 percent more likely than the mainstream population to be college graduates (or hold a post-graduate degree) and also skew younger.”

The survey also found that digital couponing is more popular in college towns.