Posts Tagged ‘Donald W. Reynolds Journalism Institute’

iPad users dropping print newspapers

Friday, December 10th, 2010

A survey out of the University of Missouri’s Donald W. Reynolds Journalism Institute backs the previously stated notion that the iPad is the future of newspapers.

The survey, which AdWeek calls “one of the first deep dives into how people are consuming news content on the eight-month-old device,” said that most heavy users of the tablet have or will drop their print subscriptions.

“These findings are encouraging for newspaper publishers who plan to begin charging for subscriptions on their iPad app editions early next year, but our survey also found a potential downside: iPad news apps may diminish newspaper print subscriptions in 2011,” said Roger Fidler, RJI’s program director for digital publishing.

The survey contacted more than 1,600 iPad users online from September to November. It found that “58 percent of respondents who use the Apple tablet at least an hour a day for news are very likely to cancel their subscription in the next six months. One in 10 said they had already done so.”

Another survey, by GfK MRI, found about 4 percent of adults read newspapers or magazines via apps or mobile devices.