The Medium, The Message » Entertainment Weekly http://www.themediumthemessage.com A blog about advertising, newspapers and other media Mon, 31 Oct 2011 13:58:32 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Video comes to print advertising http://www.themediumthemessage.com/2009/08/20/video-comes-to-print-advertising/ http://www.themediumthemessage.com/2009/08/20/video-comes-to-print-advertising/#comments Thu, 20 Aug 2009 13:27:17 +0000 admin http://www.themediumthemessage.com/?p=137 CBS on Wednesday unveiled a print advertisement with a small, embedded video screen that will enable some readers of Entertainment Weekly to sample 40 minutes of its upcoming shows.

The video player will be inserted into subscription copies of Entertainment Weekly’s September 18 Fall TV Preview in New York and Los Angeles.

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