Posts Tagged ‘Erik Qualman’

Social Media: Resistance is Futile

Saturday, May 8th, 2010

A You Tube slide show with a slew of statistics shows us how social media have taken over our lives. The 4 1/2-minute video in the end is a plug for a book — “Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman — but not before it likely convinces the hardiest social media holdout to give in.

Social media have overtaken porn as the No. 1 “activity” on the Web, the video says. Facebook has higher weekly traffic than Google. “Social media isn’t a fad,” it concludes, “it’s a fundamental shift in the way we communicate.”

Among the points made that pertain to advertising and traditional media, none of which are attributed in the video:

– 25 percent of search results for the world’s top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

– 78 percent of consumers trust peer recommendations. Only 14 percent trust advertisements.

– Only 18 percent of traditional TV campaigns generate positive ROI. 90 percent of people skip ads via TiVo or DVRs (this was disputed just this week).

– 60 million Facebook updates are made daily. “We no longer search for the news, the news finds us. We will no longer search for products and services, they will find us via social media.”