Posts Tagged ‘Facebook’

TV’s robust ad sales tied to Facebook

Tuesday, May 17th, 2011

Broadcasters, including networks and cable channels, expect to increase advertising sales by $600 million to $800 million, or even by $1 billion over last spring in this year’s upfront sales for the coming season, The New York Times said Sunday.

The increase, which includes cable channel revenues edging closer to networks’, is in part attributed to discussion of TV moments on Facebook and other social nets.

“TV is about creating ‘water-cooler moments,’ only now they don’t take 12 hours till you’re at school or the office,” said Carolyn Everson, vice president for global marketing solutions at Facebook. “They happen in real time.”

Marketers in categories like cars, fast food, movies, retailing and telecommunications have been increasing ad budgets in recent quarters, the report says.

Networks took in about $500 million to $700 million more in the 2010 upfront market compared to 2009.

Cable channels this year could bring in $9 billion to $9.2 billion, an increase of 10 to 15 percent from their upfront season last year and close or equal to what the broadcast networks are expected to sell, The Times said. (The story doesn’t give a total figure for over-air networks.)

Hispanic television nets could bring in $1.9 billion — up 11.8 percent from last spring.

Facebook’s future to be driven by old folks

Tuesday, April 12th, 2011

Facebook use, already topping 600 million users worldwide, continues to grow, and eMarketer says it will grow primarily with through a boost from older users catching on.

Facebook will have more than 132 million U.S. … users this year – a pretty hefty jump from just shy of 117 million last year,” writes Tom Johansmeyer on Social Times. “By 2013, Facebook’s domestic user base could be as high as 152.1 million. From 2009 through 2013, that represents a compound annual growth rate of 10.3 percent.”

eMarketer says “teens and young adults will continue to form the core of Facebook’s audience, with penetration rates among these groups ranging from 80 percent to 89 percent of internet users by 2013.” But its growth “will be driven primarily by increased Facebook use among older boomers and seniors.”

Says Johansmeyer, “The future of Facebook involves blue hair and bingo.”

Facebook will also continue to be a growing part of the business world. “Marketers are a big part of this evolution,” eMarketer says in the summary of its $695 report. “Whether through brand pages, display ads, viral videos, Facebook Login or the ‘like’ and ‘share’ buttons, marketers are finding multiple ways to tap into the Facebook juggernaut. This activity will continue as the audience grows in numbers, demographic diversity and sophistication.”

Facebook as tabloid

Wednesday, December 8th, 2010

Just for fun: Log in with your Facebook user name and password at PostPost to see everything your friends have shared as if it was a newspaper website.

Users can also comment on shared items and reshare them directly via the PostPost platform, which is by TigerLogic.

WebNewser points out that readers of the New York Post will certainly recognize the font used in the PostPost logo.


Retailers like Facebook for marketing

Tuesday, November 16th, 2010

Facebook is where it’s at for retailers with a promotional message to get out, and such “owned media” is poised to edge out paid advertising.

Out of 100 U.S. retailers surveyed by Media Logic between July and September, 15 had more than 1 million “likers” and even more top 1 million today, including JC Penny, Target and Kohl’s, which has 3 million, according to a summary of the report. In 2009, only Victoria’s Secret and its PINK division could claim more than 1 million Facebook fans.

“It is not hyperbole to say that Facebook may be to this century what TV was to the last,” Ronald Ladouceur, EVP and executive creative director of Media Logic, said. “In 2010, owned media came of age, and is now set to rival paid media for primacy.”


Age cited as factor in news distribution

Friday, May 28th, 2010

Your age dictates how you share news that you find online, a survey by Gather.com says, but you’re probably not particular about where you get it in the first place.

“Among people aged 45 and older, 68 percent share news stories they see via e-mail, while 54 percent of those under 45 use Facebook,” a Min Online report about the survey says. “Among those 24 and younger, however, 90 percent use either Facebook or Twitter as the way they trade interesting news items with others.”

Regardless, almost everyone — 82 percent of adults — has “interacted with a news story on a site” and 83 percent say they are comfortable posting comments about online news stories.

The survey also found that people will read news from multiple sources, with as many as 80 percent saying they choose unfamiliar sources online.

“The results generally confirm publisher fears that online information gatherers have limited brand loyalty,” the report says. “The search-driven information economy has effectively leveled the brand playing field and challenged the brand equity many publishers spent decades building.”

Social nets spread the word, build the readership

Thursday, December 17th, 2009

American Journalism Review looks at the “distribution revolution” at newspapers reporting via Facebook, Twitter and other social networking venues.

The article focuses first on Wilmington’s  Star News, a New York Times newspaper. “[T}he Star News is putting out stories and discussion topics on 15 Twitter feeds. Meanwhile, 30 of its staffers have their own accounts, which they use to promote their work, engage the community and mine story ideas. The paper (if one can still use the term) is also pushing out stories on its own Facebook page and encouraging reporters to do the same on their own pages. Many do. Says the Web development manager, Vaughn Hagerty: ‘That conversation, that feedback, is key to a lot of the things we’re doing.'”

“What was once the province of doorsteps and homepages is now about the hustle of networking, the savvy application of technology and the dark art of promotion and marketing. And, increasingly, it’s everyone’s job,” the article continues. “The imperative for newsrooms to push stories far and wide is redefining the work of reporters and editors and prompting even more questions about the future of audiences, news brands and that standard-bearer of online journalism: the good old homepage. That the social networking scene has pushed into the news business is no surprise, but what is raising eyebrows is how quickly the famously slow-footed industry has embraced it.

“… By having newsroom staffers manage social networking accounts, they multiply the organization’s reach across the Web. Getting a story placed high on Digg — a live ranking of the Web’s most popular offerings — can, in turn, draw thousands of more hits. Twitter followers have proven to be avid and loyal readers, engaging with reporters who cover fields of interest to them. Facebook pages have become a venue for news organizations and individual reporters to post links to stories and respond directly to comments and questions.

“Readers are blushing from all the sudden attention; news organizations, meanwhile, are hoping that social networking will reduce their dependence on the unknowable algorithms of search engines to deliver traffic.”

(Thanks to Skyterrain for the heads-up.)