Posts Tagged ‘Google’

IAB unveils new online ad formats

Monday, February 28th, 2011

Six new online ad designs described as  “fairly large” and including “many high-resolution and interactive elements” have been sanctioned by the Interactive Advertising Bureau and are soon to begin showing up everywhere, Advertising Age says.

The new ads, illustrated here, were chosen in a competition that drew 36 entries from 24 companies. The winning entries come from AOL, Unicast, Google, Pictela, Genex and Microsoft.

The IAB, which administers a universal agreement on the size, shape and function of online ads, says it put out a call in September for new ads that would “encourage engagement with viewers on their terms and allow people to participate confidently with brands.” The new formats support such interactive elements as movie trailers and videos, games, quizzes and shopping modules, Ad Age says.

The new ad units are:

The Portrait, a 300×1050 canvas format with state-of-the-art plug-and-play functionality, which was developed by AOL.

The Slider, an overlay unit on the bottom of a page that is like a touchscreen, prompting users to slide the entire page over to unveil “a full branded experience,” which was developed by Unicast & Mediamind.

The Billboard, by Google/YouTube,which runs the full width of the page and has full close-ability.

The Filmstrip, from Microsoft, a 300×3000 canvas viewable through a 300×600 window and fully controlled by the viewer.

The Pushdown, a pushdown unit by Pictela with broad functionality via a visual toolbar.

The Sidekick Expandable, a format that launches from a standard ad and pushes page content leftward, revealing a large, functional canvas. It was developed by Unicast.

The IAB will evaluate the six new ad formats to see which ones gain a wider acceptance with online publishers, and those that do will become a part of IAB’s official roster.

The IAB also said today that 11 of the 18 current IAB standard ad units will be retired because they are no longer commonly bought and offered throughout the market.

Google sees jump in paid search, display

Friday, October 15th, 2010

Google is apparently cleaning up on paid search and display advertising, with profit up 32 percent in the third quarter for a staggering $2.17 billion. That’s profit, not revenue, according to Online Media Daily.

They are making money on what should be $2.5 billion worth of display ads and $1 billion in mobile on an annual basis – including about 90,000 Android apps – and by monetizing more than 2 billion YouTube views per week.

Online Media Daily says search ads remain the company’s primary revenue driver, from desktop to mobile,” topping display ads, though apparently specific figures for search were not released.

Advertisers are paying more for paid-search advertising, and clicks on ads posted to Google’s site and the sites of AdSense partners are up 16 percent year-over-year and 2 percent from the second quarter (see our AdSense ads below each post here  and on our Carolina Outdoors Guide and its This Land, Your Land blog, and our Carolina Music Festivals site).

The AdSense program pays its partner sites a small portion of advertisers’ fees when readers click on an ad that appears on the partner’s site – pennies per click, usually. But that money, called Traffic Acquisition Costs,  adds up, and payments increased to $1.81 billion in the third quarter of 2010, compared with $1.56 billion in the third quarter of 2009.

Online Media Daily also reports that “Google has agreed to pay $3.5 million to settle a class-action lawsuit alleging that it used a misleading registration form that tricked marketers into paying for ads that ran on its publisher network.

“The proposed settlement affects marketers that advertised on Google between October of 2007 and July of 2009 and didn’t realize that they would be opted-in to Google’s AdSense network by default.”

$3.5 million out of a quarterly profit of $2.7 billion. Yeah, that’ll hurt.

McClatchy’s Pruitt: online ad model working

Wednesday, February 10th, 2010

McClatchy CEO Gary Pruitt said Tuesday that deriving online revenue from advertising is working just fine and there’s no reason to move toward paywalls, according to Editor & Publisher’s account of the speech.

Pruitt gave the keynote address at the Borrell Associates Local Online Advertising Conference in New York City.

Pruitt is also OK with aggregators like Google and Yahoo, because they send plenty of traffic — 20 percent, he said — to McClatchy newspapers’ sites.

In fact, McClatchy credits its success in building online revenue to its alignments with several different Internet players including Yahoo, Cars.com and CareerBuilder,” E&P says. “Pruitt told the Borrell conference that online revenue in 2009 accounted for 16 percent of total revenue — up from 11 percent in 2008.”

“We are very comfortable with free content supported by advertising,” Pruitt said. “We don’t view it as fatally flawed. That said, if we could make ad revenue with paid products we would.”


Cold snap needn’t freeze out opportunity

Monday, January 11th, 2010

Smart and nimble companies aim their marketing at cold people as temperatures plummet, Advertising Age says. The medium for their message has to be smart and nimble, too.

Campbell Soup monitors weather patterns and pulls out its chicken soup radio ads whenever a region trips the bar on the firm’s “misery index.” Zappos has added more winter apparel to its Web page, along with the headline “Cold Weather Outfits Are Hot!”

“As marketers take advantage of the cold front sweeping the nation, they turn to media that can be swiftly adjusted such as spot radio, e-mail marketing and search advertising,” the article says. “Dan Schock, a retail industry director at Google, said that, for companies looking to buy against newly popular search terms such as ‘hot chocolate,’ ‘weather forecast’ or ‘long underwear,’ his team can launch new search campaigns in just a few hours.”

McClatchy papers join Google headline service

Thursday, December 17th, 2009

McClatchy Newspapers has thrown in with Google’s Fast Flip news page, along with about 90 other titles, in an arrangement that  is to include revenue sharing, according to an Agence France-Presse report.

Fast Flip, a product of Google labs described by the Web site as “blindingly fast overviews of headline pages of top newspapers,” debuted in September. McClatchy’s Sacramento Bee, Miami Herald and Kansas City Star are among its sources that include newspapers, magazines, Web sites, newswires, and television and radio broadcasters.

Agence France-Presse, the BBC, The New York Times, The Washington Post, Cosmopolitan, Newsweek, and online news sites TechCrunch, Salon and Slate are among the original participants in Fast Flip. Tribune Co. newspapers, including  the Los Angeles Times and the Chicago Tribune, along with Popular Science, Reuters, Public Radio International and US News and World Report are, with McClatchy’s papers, among the newly announced partners.

“The Mountain View, California-based Google has had a strained relationship with U.S. newspaper owners and its news aggregator Web site Google News has drawn fire from some for linking to articles without sharing advertising revenue,” AFP says.

“Unlike Google News, Google shares advertising revenue from Fast Flip with its media partners.”

Earlier this month, Google introduced Living Stories, a Google Labs product that bundles newspaper articles about specific topics on a single page. Google said it plans to offer the Living Stories software to newspapers free of charge.

Everything, all the time

Tuesday, December 8th, 2009

Google has upped the ante for life in the fast lane, delivering “a page where breaking news, Twitter feeds, blog entries and other content automatically refreshes every few seconds,” the San Jose Mercury News says.

Google is not the first to offer real-time search, but it is “trying to go a step further by having the new results appear automatically, without refreshing the page,” says The Wall Street Journal’s report.

Real-time search began to roll out for users Monday and will become fully available to everyone by the end of the day [Tuesday],” the Mercury News says. “Google said the real-time capability … in the next several weeks will also include public status updates from Facebook and MySpace.”

By early 2010, Google plans to enable smart-phones to easily translate speech between languages.

But wait, there’s more …

Google also introduced Living Stories on Tuesday, which bundles newspaper articles about specific topics on a single page. “Complete coverage of an on-going story is gathered together and prioritized on one URL,” the Web site says. “You can now quickly navigate between news articles, opinion pieces and features without long waits for pages to load.”

So far, The New York Times and The Washington Post are the only papers participating. According to the Associated Press, which calls the service an “attempt to help out the ailing newspaper industry,” Google isn’t paying the newspapers to feature the content, and there aren’t any immediate plans to sell advertising alongside the material, said Josh Cohen, a Google product manager overseeing the project.”

Howard Kurtz, at The Post explains: “By grouping the stories … day after day under one Web address, the Times and Post could boost their Google rankings, which would tend to push those pages toward the top of the list when people search for that subject. After the Tuesday launch, the story pages will reside at Google Labs for an experimental period of two to three months, and revert to the papers’ own Web sites if all goes well.

“‘Over the coming months, we’ll refine Living Stories based on your feedback,’ Google says in a blog posting. If the format gains traction, Google plans to offer it to any interested newspaper, magazine or Web site, at no charge.”

In its report, The Times says, “The announcement of the “living stories” project shows Google collaborating with newspapers at a time when some major publishers have characterized the company as a threat.”

“The page you are taken toward is a rich multimedia experience, complete with a timeline outlining key events, a sidebar that breaks down coverage (for Afghanistan, it’s divided between Opinion, Casualties, U.S. Policy and other topics), and an RSS feed-like display of recent articles,” says Ben Parr at Mashable.com.  “It’s clean and simple, but effectively explains key issues.”

Google to challenge Yahoo advertising dominance

Friday, September 18th, 2009

Google on Friday plans to introduce a new display advertising program to compete with Yahoo, which has been the dominant online player in display advertising, says The New York Times.

(Update: Friday’s Wall Street Journal report.)

The Web search giant plans to introduce a “new version of an ad exchange, like a stock market, where advertisers and publishers can buy and sell advertising space, filling spots in Web pages on the fly,” the Times says.

“When a person requests a Web page from a site that is participating in the exchange, the publisher notifies the exchange that space on that page is available. It might also let the exchange know something about that person, based on his or her past online activity or shopping habits. Advertisers bid on the ad space, offering different amounts depending on the person’s attributes, the time of day and other factors. The winner’s ad is then slotted into the page. All of this happens nearly instantly.”

Yahoo’s online advertising network debuted in November 2006 and is made up of publishers of several hundred newspapers, including McClatchy Co., owner of The News & Observer in Raleigh, The Charlotte Observer and 28 other daily newspapers.

Google says its new DoubleClick Ad Exchange will greatly simplify the process of buying and selling display advertising. Analysts tell the Times that it it isn’t likely to catch up with Yahoo soon, but could eventually overtake it.