Posts Tagged ‘Groupon’

Tribune moves deeper into e-commerce

Wednesday, February 16th, 2011

Two of Tribune’s top newspapers have opened online stores as a means of producing revenue, reports the Financial Times (the site requires registration).

The Los Angeles Times and the Chicago Tribune “have opened large shopping sections  on their websites in recent months, offering daily deals in partnership with the online coupon site, Groupon, and discounts on food, travel and entertainment purchases,” the paper said Monday.  Here are the Times’ Shop, and the Tribune’s Chicago Shopping.

“Many papers sell reproductions of their photographs and front pages, along with mugs, T-shirts and other memorabilia. But the Tribune Company’s foray into broader e-commerce marks a first for the industry, said Alan Mutter, a news industry analyst and author of the Newsosaur blog.”

McClatchy signs for exclusive Groupon deals

Friday, July 9th, 2010

McClatchy newspaper websites will begin presenting exclusive daily deals on local goods, services and cultural events through the Groupon shopping website, Editor & Publisher reported recently.

The Sacramento and Kansas City sites will get them first, and the program will roll out to the rest of the chain over the next few months.

The agreement provides a key component in McClatchy’s local marketplace initiative designed to bring together consumers looking for bargains and merchants seeking increased sales,” E&P says.

“For Groupon, the agreement is part of a larger initiative to offer a new, incremental revenue stream to major publishers.”

Groupon negotiates discounted deals with local businesses, and then sends free e-mail alerts to subscribers. Deals are activated if a minimum number of people agree to buy, which encourages subscribers to share the promotion with others via social media tools.