Posts Tagged ‘Internet Advertising Bureau’

Online advertising matures, tops old media

Thursday, April 14th, 2011

Online advertising grew at a double-digit rate despite the economy last year and eclipsed newspaper advertising for the first time, the Internet Advertising Bureau and PricewaterhouseCoopers LLP said this week.

Revenue from ads on the Web rose by 15 percent in 2010 to $26 billion, topping newspapers at $22.8 billion, cable TV networks at $22.5 billion, broadcast TV with $17.6 billion and radio with $15.3 billion in advertising revenue, according to the Dow Jones Newswire review of the report.

The  Newspaper Association of America put total print newspaper advertising at $22.795 billion last year, an 8.2 percent drop compared with 2009. Online advertising at newspapers grew by 10.9 percent in 2010, to $3 billion, about 13 percent of total ad income.

“We now have had five consecutive quarters of growth since the great recession impacted interactive advertising in 2009,” Sherrill Mane, IAB’s senior vice president, industry services, said in the IAB’s news release introducing the online revenue report. “The record-breaking revenue in Q4 2010 and the total year indicate that interactive advertising has weathered the storm and then some.”

Search is still the largest online ad category with 46 percent of revenue, but display advertising on the Web grew by 24 percent “in a sign that major brands are growing more comfortable with the medium as a place to invest their marketing dollars.”