The Medium, The Message » iPad http://www.themediumthemessage.com A blog about advertising, newspapers and other media Thu, 29 Jul 2010 12:36:20 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Apple likely to spend millions on iPad ads http://www.themediumthemessage.com/2010/01/28/apple-likely-to-spend-millions-on-ipad-ads/ http://www.themediumthemessage.com/2010/01/28/apple-likely-to-spend-millions-on-ipad-ads/#comments Thu, 28 Jan 2010 13:50:06 +0000 admin http://www.themediumthemessage.com/?p=1079 Amid all the hype for the iPad, Advertising Age gets down to how it may actually help people: “if Apple’s history of introducing the iPod and the iPhone is any guide, tens of millions of dollars in ad spending is fast approaching.”

In 2001, Apple spent $28.5 million advertising the iPod alone or together with iTunes, the magazine says. In 2007, the company spent $16.6 million on ads to introduce the iPhone.

In both campaigns, most money went to network TV followed by consumer magazines then cable TV, and “spot TV, business-to-business magazines and newspapers divided up the slivers.”

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