Posts Tagged ‘Media Logic’

Retailers like Facebook for marketing

Tuesday, November 16th, 2010

Facebook is where it’s at for retailers with a promotional message to get out, and such “owned media” is poised to edge out paid advertising.

Out of 100 U.S. retailers surveyed by Media Logic between July and September, 15 had more than 1 million “likers” and even more top 1 million today, including JC Penny, Target and Kohl’s, which has 3 million, according to a summary of the report. In 2009, only Victoria’s Secret and its PINK division could claim more than 1 million Facebook fans.

“It is not hyperbole to say that Facebook may be to this century what TV was to the last,” Ronald Ladouceur, EVP and executive creative director of Media Logic, said. “In 2010, owned media came of age, and is now set to rival paid media for primacy.”