Posts Tagged ‘Meredith Corp.’

Magazine publishers say ad campaign works

Friday, September 24th, 2010

Publishers Condé Naste, Hearst Magazines, Meredith Corp., Time Inc. and Wenner Media say their “Magazines, The Power of Print” ad campaign has successfully shown advertisers that people still read magazines.

Five publishers joined to tout "The Power of Print."

Five publishers joined to tout "The Power of Print."

“It’s mission accomplished in that, with all the scuttlebutt about the changing media landscape, even through the recession, what really resounded is that all along, the consumer continued to be highly engaged in magazines,” Michael Clinton, president, marketing and publishing director for Hearst Magazines told News & Tech. “We (publishers) saw it in our circulation, we saw it in our audience growth – even among younger people – all of the fundamental consumer statistics have been very strong.”

What has Clinton so excited is a survey of 5,000 readers by GfK MRI in which 62 percent of respondents  agreed with the statement: “This ad made me realize how important magazines are in my daily life,” while 93 percent said they agreed with the statement: “There are a lot of media choices out there, but magazines still matter to me.”

The publishers launched the multi-million-dollar ad campaign in March with print ads, including variations on the message above, and a two-minute video.

The October issue of News & Tech is to have more about the ad campaign.