Posts Tagged ‘Microsoft’

IAB unveils new online ad formats

Monday, February 28th, 2011

Six new online ad designs described asĀ  “fairly large” and including “many high-resolution and interactive elements” have been sanctioned by the Interactive Advertising Bureau and are soon to begin showing up everywhere, Advertising Age says.

The new ads, illustrated here, were chosen in a competition that drew 36 entries from 24 companies. The winning entries come from AOL, Unicast, Google, Pictela, Genex and Microsoft.

The IAB, which administers a universal agreement on the size, shape and function of online ads, says it put out a call in September for new ads that would “encourage engagement with viewers on their terms and allow people to participate confidently with brands.” The new formats support such interactive elements as movie trailers and videos, games, quizzes and shopping modules, Ad Age says.

The new ad units are:

The Portrait, a 300×1050 canvas format with state-of-the-art plug-and-play functionality, which was developed by AOL.

The Slider, an overlay unit on the bottom of a page that is like a touchscreen, prompting users to slide the entire page over to unveil “a full branded experience,” which was developed by Unicast & Mediamind.

The Billboard, by Google/YouTube,which runs the full width of the page and has full close-ability.

The Filmstrip, from Microsoft, a 300×3000 canvas viewable through a 300×600 window and fully controlled by the viewer.

The Pushdown, a pushdown unit by Pictela with broad functionality via a visual toolbar.

The Sidekick Expandable, a format that launches from a standard ad and pushes page content leftward, revealing a large, functional canvas. It was developed by Unicast.

The IAB will evaluate the six new ad formats to see which ones gain a wider acceptance with online publishers, and those that do will become a part of IAB’s official roster.

The IAB also said today that 11 of the 18 current IAB standard ad units will be retired because they are no longer commonly bought and offered throughout the market.

CareerBuilder jumps into social media

Thursday, August 20th, 2009

CareerBuilder, the online jobs board, has revealed the launch of BrightFuse.com, a social networking site based on users’ professions.

Like LinkedIn, which debuted in 2003 and claims more than 45 million members, BrightFuse allows users to “highlight their talent through customizable profiles that reflect their backgrounds, skills and specialties. In addition to basic personal and professional information, workers can add recommendations from contacts, community activities, Twitter updates, RSS feeds to a blog or Web site, and much more to their profiles,” says a release from the company.

The August 19 release notes the official launch of BrightFuse and says it has 1.6 million members, while the site’s About page says it has been in operation since February 2008.

CareerBuilder is owned by The McClatchy Company, Gannett Co., Inc., Tribune Company and Microsoft Corp.

Media Jobs Daily searched BrightFuse for CareerBuilder employees and found only a few perfunctory profiles. “Do you really need another networking site? Apparently not even CareerBuilder thinks so.”

“One thing BrightFuse seems to offer, unlike LinkedIn, is that it’s free to search by company,” Media Jobs Daily says. “(LinkedIn users need to subscribe to view the full names of people who work for a certain company.) This feature may make the service more attractive to recruiters – if anyone gets on the site and uses the dang thing.”