Posts Tagged ‘Neilsen’

Don’t dismiss older consumers, NBCU says

Thursday, November 4th, 2010

NBC Universal is telling advertisers that old folks spend money more than they think they do and they should be targeted with advertising.

By “old,” they mean people aged 55 to 64, a new demographic group dubbed the “AlphaBoomers.”

“Every seven seconds someone turns 55, and once they do, they are eliminated from the highest-end Nielsen demo measurement: 25-54,” Allen Wurtzel, president of research and media development at NBCU, told Mediaweek. “It is the fastest-growing demo group in the country and now numbers 35 million people that account for close to $2 trillion in annual spending.”

AlphaBoomers  have a median household income of $69,000, dwarfing that of those under 25 ($27,000), better than the 25-34 group ($58,000), and close to those 35-44 ($75,000).

Wurtzel and NBCU want Nielsen to make the older demo group official and start counting it in ratings, but the entire industry needs to accept the idea to make it worthwhile.

“Wurtzel [said] the goal of creating the new demo as part of industry currency is not to impact program development to people in that age group, but to get advertisers to realize that people in that demo make buying decisions similar to younger demos,” Mediaweek said.

Lots of numbers, most of them bad

Friday, February 26th, 2010

Medill Reports presents a roundup of advertising spending for newspapers and magazines from 2009, including a couple of graphs and, as anyone who’s paying attention could tell you, it’s not a pleasant sight.

On the deep end, according to Nielsen figures, local Sunday newspaper supplements show a 45 percent drop in ad revenue. Business-to-business magazines show a 33 percent plunge, and local magazines sank 24 percent. (Sunday supplements and local magazines. This is why we have time to write this blog.)

The bright spots were a 32.2 percent jump for Spanish-language cable television and a 15 percent gain for cable television. FSI coupons were up 12 percent.

In a trend that extends to 2006 at least, overall U.S. advertising spending was down 9 percent for the year last year. In 2008, U.S. ad spending fell 2.6 percent.

More commercials likely for online TV

Wednesday, February 10th, 2010

A move by Nielsen, the television ratings giant, could result in online presentations of TV programs carrying just as many commercials as broadcast does, according to Advertising Age.

Nielsen’s new methodology to compile data that take into account viewing of commercials that run in a particular show, online or off, could be in place by September so it can be used for ad sales in February 2011.  “If this system were adopted en masse — and it’s not clear that it would be — online viewing might be crammed just as full of commercials as the more traditional TV-watching experience,” Ad Age says.

And, while online sites like Hulu and Disney’s typically have few ads, “many TV executives say these methods don’t bring much, if any, profit — and therefore cannot continue.”

‘Editor & Publisher’ to stop publishing

Thursday, December 10th, 2009

Update: From Editor & Publisher:  “… staffers were informed that E&P, in both print and online, was shutting down.

“The expressions of surprise and outpouring of strong support for E&P that have followed across the Web — Editor & Publisher has even hit No. 4 as a Twitter trending topic — raise the notion that the publication might yet continue in some form. …

“Staff members will stay on for the remainder of 2009. …

“Editor & Publisher was launched in 1901 but traces its history to 1884 — it merged with the magazine The Journalist, which had started on that earlier date.”


The Nielsen Co. said today that it has agreed to sell eight brands belonging to Nielsen Business Media, and in a separate announcement says that it will cease publishing Editor & Publisher and Kirkus Reviews, MediaWeek reports.

E&P’s Fitz & Jen blog says staff members got the news this morning. “It’s early in this process, so it’s not clear yet whether there will be another print issue of magazine, or what will happen to the Fitz & Jen blog.

“What we can say is that at least for some interim period Mark Fitzgerald and Jennifer Saba will continue to report on the business of newspapers. With luck it will be at this site.”

A new company, e5 Global Media, LLC, is acquiring AdweekMedia (which includes Adweek, Mediaweek and Brandweek), The Hollywood Reporter, Billboard, Backstage, The Clio Awards and Film Journal International, MediaWeek says.

Here is the Nielsen release about the sale. The notice about E&P and Kirkus Reviews was not on the site.

N&O cracks E&P’s Top 30 sites

Wednesday, September 23rd, 2009

Even before its redesign (see below) The News & Observer’s Web site was pulling in enough readers to rank 27th on Editor & Publisher’s Top 30 newspaper Web sites for the month of August.

The Nielsen Online list shows with 1.8 million unique visitors in August. This is shown as a 110 percent gain year-over-year, but Nielsen expanded its measurement panel eight-fold in June and cautions that the measurements should only be used directionally.

E&P’s Fitz & Jen blog shows The N&O right behind the Denver Post’s site, which at 1.9 million visitors is also new to the list in the last three months, and ahead of the Arizona Republic’s site, the Sun-Sentinel of Fort Lauderdale, Fla., and the Kansas City Star’s site, a fellow McClatchy property.

McClatchy’s Miami Herald site ranks 17th on the list with 2.5 million visitors.

The New York Times site tops the list with 17.1 million unique visitors, followed by the Washington Post site with  11.6 million unique visitors.

Media group here to help, not fight

Thursday, September 10th, 2009

A consortium of media companies that last month was seen as a rival to the Neilsen TV ratings group said today it is no such thing.

“The group, dubbed the Coalition for Innovative Media Measurement, or CIMM, cast itself as an effort to support third-party research into how audiences are consuming media across technology platforms and find new and more effective ways to measure audiences for advertisers in the digital age,” says Dow Jones report. Alan Wurtzel, president of research with NBC Universal, one of 14 firms in the group, spoke to reporters in a conference call.

TV networks and advertisers have said for years that Neilsen does not measure aucdiences accurately. With the spread of TV to online and mobile outlets, the lack of confidence has grown.

Any ideas new group comes up with, it says, will be transparent and made public.

The Los Angeles Times calls the news conference confusing, and points out that, “Missing from the list of industries involved is new media (no Google, no Yahoo), which is interesting because one of the things this organization stressed is that it wants to find a better way to measure media consumption online and on mobile devices.”

Firms involved in the group are Time Warner Inc., The Walt Disney Co., Viacom Inc., CBS Corp., NBC Universal, News Corp. (owner of the Dow Jones newswire and The Wall Street Journal), Interpublic Group of Co.s, Omnicom Group Inc., WPP, AT&T Corp., Unilever and Procter & Gamble Co.

Neilsen, the coalition says, is welcome to make a proposal for joining them.

Advertising declines charted

Thursday, September 10th, 2009

The Business Insider earlier this week, with its Chart of the Day, showed how brutal the first six months of 2009 have been for advertising.

Compared to the same period a year ago, U.S. ad spending declined 15.4 percent during the first half of the year, according to Neilsen figures.

The bar chart shows a decline of about 13 percent at local newspapers and about 23 percent at national newspapers.

Of 11 sectors, all are down except cable TV, which grew 1.5 percent year-over-year. Internet advertising was down 1 percent, the best performance among the rest. Business-to-business magazines fared worst, falling by more than 30 percent.

New group to challenge Nielsen

Friday, August 14th, 2009

Some of the nation’s biggest advertisers, media agencies, and broadcast and cable TV networks are joining to compete against the Nielsen ratings service, Financial Times reports. Nielsen Media Research controls the measurement of U.S. TV audiences through the polling of some 18,000 homes and, based on those measurements, influences billions of dollars of advertising revenue.

The group  includes networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Disney, advertisers Procter & Gamble, AT&T and Unilever, and media agencies such as Group M and the Starcom MediaVest Group.

“The involvement of such big names highlights how urgently advertisers feel the need for better information to justify their returns on investments from ads that run across multiple media platforms,” Financial Times says.

The consortium appears to be focused on getting single-source data that measures cross-platform TV and digital viewing, says TV Week. It is expected to be up and running next month and commissioning data by the fourth quarter.

Would-be competitors to Nielsen in the 1980s and 1990s ultimately failed because they didn’t get enough financial support from the media community, TV Week says.