Posts Tagged ‘Newspaper Association of America’

Newspaper ads up online, continue to fail in print

Friday, May 28th, 2010

The Newspaper Association of America said Thursday that U.S. newspapers saw a gain in online advertising sales in the first quarter of this year that represents the first growth since the same period in 2008. But print advertising, which is where newspapers really make their money, continued to fall.

Online ad sales rose 4.9 percent in the quarter to $730.4 million, well shy of the $2.96 billion newspapers earned through their largest advertising segment, retail — or display — advertising.

Revenue from printed retail advertising fell 11 percent in the quarter, according to a Bloomberg report, which compares well to a 24 percent drop in the same period a year earlier. Classified advertising fell 14 percent to $1.25 billion, and national ads fell 8.3 percent to $1.04 billion.

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Newspaper revenue sinks to 23-year low

Thursday, March 25th, 2010

Another bad report about newspaper ad revenue: the Newspaper Association of America, a group that some accuse of spinning too positively for its industry, said this week that ad revenue hit its lowest level since 1986 after a drop of 27 percent in 2009.

But the $27.6 billion in 2009 revenue looks worse when you adjust for inflation, the Associated Press’ report says. The $27 billion earned in 1986 “would equal nearly $53 billion in today’s dollars.”

On the other hand, “ad revenue in the final three months of the year fell 24 percent from a year earlier to $7.7 billion — the smallest quarterly percentage decline of 2009.

“‘Unfavorable trends for newspaper ad spending continued to diminish as the fourth quarter progressed, a sign that business conditions have begun to gradually improve,’ NAA President and CEO John Sturm said in a statement.”

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Magazine publishers press case in magazines

Monday, March 1st, 2010

Five leading magazine publishers have joined for a multimillion-dollar ad campaign to “press the case that magazines remain an effective advertising medium in the age of the Internet because of the depth and lasting quality of print, compared with the ephemeral nature of much of the Web’s content,” the Wall Street Journal said Monday.

Time Inc., Hearst, Condé Nast, Wenner Media and Meredith will run nearly 1,400 pages of the ads  in such publications as People, Vogue, Ladies’ Home Journal and other magazines this year.

“The five publishers say they have committed to run the first of the ads in the front one-fifth of their titles’ pages, and have agreed to run all subsequent ads in the first half.

“The ad space they are devoting to the campaign is valued at more than $90 million, based on public ad rates for each of their participating magazines,” the WSJ said.

Elsewhere, said the Journal, the Newspaper Association of America has run repeated ads to publicize the number of people who read a daily newspaper. As with the magazine campaign, the newspaper trade group says its ads are designed to counter the notion print is a dead medium. The local-TV industry’s trade group is starting an on-air ad campaign this month to encourage companies to advertise on their local TV stations.

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