Posts Tagged ‘ON-TV Magazine’

Ft. Worth makes money selling TV insert

Tuesday, February 22nd, 2011

McClatchy’s Fort Worth Star-Telegram expects to reap $500,000 in new revenue this year from “TV Star Plus,” a new subscription-based television guide, News & Tech says.

In just two weeks, more than 15,000 subscribers have agreed to pay $2.50 a month for the publication. It had been a free insert in the newspaper and will still be available for free in newsstand copies of the Star-Telegram.

The Star-Telegram developed the publication with FYI Television, a Grand Prairie, Texas-based TV listings company.

Other McClatchy papers have changed their TV guide inserts to subscription-based models with less success, including the company’s North and South Carolina papers, which offer subscriptions to ON-TV Magazine, a product of NTVB Media.