Posts Tagged ‘Publishers Information Bureau’

Magazine ads up in 3Q

Tuesday, October 12th, 2010

Magazine advertising grew in the third quarter for the second quarter in a row, up 3.6 percent July-September compared to last year, according to the Publishers Information Bureau. Year-to-date ad pages are still down 1.6 percent for the first nine months of the year, Media Daily News reports.

One hundred and thirty-six magazines showed growth, compared to 25 in the third quarter of 2009.

Gay press saw more spending, better prices in ’09

Wednesday, June 23rd, 2010

The nation’s gay press fared well in 2009, scoring a 13.6 increase in ad spending, which Media Daily News calls “a remarkable performance, especially considering the adverse conditions in the economy at large.”

The numbers indicating a record year for publications serving lesbians, gays, bisexual and transgendered people come from the 2009 Gay Press Report by Rivendell Media.

In comparison, the Publishers Information Bureau says overall consumer magazine ad spending fell 17.5 percent in 2009 compared to 2008, and total ad pages were down 25.6 percent.

The number of ads in LGBT publications actually fell by 6.8 percent, the MDN report says, “reflecting a trend toward larger, more expensive ad placements. It may also reflect an increase in prices for LGBT advertising, as niche media leverage their special connection with LGBT consumers to demand more premium rates.”

But there was also a drop in overall circulation for LGBT media, down 27.6 percent from roughly 3.3 million in 2008 to 2,387,750 in 2009.

Magazines show ad growth in few sectors

Saturday, April 10th, 2010

New figures from the Publishers Information Bureau show some advertisers are coming back to magazines, says Advertising Age, including automotive advertisers, whose spending on ad pages and rate-card ads rose in the past quarter for the first time since 2007.

“Three of the 12 major advertising categories in magazines ran more magazine ad pages in the first quarter this year than in the first quarter last year: financial, insurance and real estate, which increased ad pages by 11.3 percent; toiletries and cosmetics, which increased ad pages by 7.6 percent; and automotive, which increased ad pages by a slim 1.3 percent,” the magazine says.

“The other nine big marketer categories continued to post significant drops, led by apparel and accessories, which ran 15.7 percent fewer ad pages; drugs and remedies, which ran 15.6 percent fewer ad pages; technology, which ran 14.7 percent fewer pages; media and advertising, which ran 13 percent fewer ad pages; and public transportation, hotels and resorts, which also ran 13 percent fewer ad pages.”

“Keep in mind that these comparisons are being made against a quarter last year that was wholly abysmal, with a 25.9 percent drop in ad pages by the bureau’s count,” the magazine says.