Posts Tagged ‘Ranger Data Technologies’

Online auction site to work through newspapers

Monday, June 14th, 2010

Some 300 newspapers — including the Boston Herald and Austin (Texas) American-Statesman — and broadcasters this week are set to debut an online auction program called “Boocoo.com,” which is billed as the industry’s answer to eBay and Craigslist.

Under the Boocoo.com business model, ZIP codes are ‘licensed’ to newspapers and other media partners who then have the exclusive right to split transactional fees generated by the auction site,” according to Editor & Publisher. “If the buyer and seller are from different ZIP codes, the fee is split. If they are from the same ZIP code, the newspaper keeps the entire transaction fee.”

The program was developed by Ranger Data Technologies, which says it has licensed 20 percent of the approximately 29,700 residential ZIP codes in the U.S.

Media Daily News says the service will initially have a total print audience of 22 million readers.

Listing fees start at $0.20 for items priced $9.99 or under, and range up to $1.60 for items priced $200 or more, with Boocoo charging the seller 6 percent of the final price up to the first $1,000.

The site will be activated on newspaper and other media sites today prior to a national launch June 21.

Boocoo.com was featured in the April 2010 print edition of E&P.