Posts Tagged ‘ratings’

Listeners look different in automated ratings

Wednesday, December 16th, 2009

Electronic measurement of radio listening habits is changing the perceived popularity of programming formats, The New York Times says.

More men listen to soft rock than radio executives thought, and fewer people listen to classical music stations. Mainstream formats like oldies, news and country have larger audiences, but smooth jazz really is a bore.

“Talk radio, a largely conservative format, turns out to have fewer fans than previously thought,” the newspaper says.

The radio industry’s conversion over the past year from measuring ratings through surveys to monitoring listeners electronically has resulted in stations changing their formats and advertisers shifting their money, the report says.

The television industry switched from diary entries to metered ratings in 1987 and saw similarly surprising changes.

Media group here to help, not fight

Thursday, September 10th, 2009

A consortium of media companies that last month was seen as a rival to the Neilsen TV ratings group said today it is no such thing.

“The group, dubbed the Coalition for Innovative Media Measurement, or CIMM, cast itself as an effort to support third-party research into how audiences are consuming media across technology platforms and find new and more effective ways to measure audiences for advertisers in the digital age,” says Dow Jones report. Alan Wurtzel, president of research with NBC Universal, one of 14 firms in the group, spoke to reporters in a conference call.

TV networks and advertisers have said for years that Neilsen does not measure aucdiences accurately. With the spread of TV to online and mobile outlets, the lack of confidence has grown.

Any ideas new group comes up with, it says, will be transparent and made public.

The Los Angeles Times calls the news conference confusing, and points out that, “Missing from the list of industries involved is new media (no Google, no Yahoo), which is interesting because one of the things this organization stressed is that it wants to find a better way to measure media consumption online and on mobile devices.”

Firms involved in the group are Time Warner Inc., The Walt Disney Co., Viacom Inc., CBS Corp., NBC Universal, News Corp. (owner of the Dow Jones newswire and The Wall Street Journal), Interpublic Group of Co.s, Omnicom Group Inc., WPP, AT&T Corp., Unilever and Procter & Gamble Co.

Neilsen, the coalition says, is welcome to make a proposal for joining them.

McClatchy Web sites gain readership

Tuesday, August 18th, 2009

Three McClatchy newspaper Web sites in  Nielsen Online’s top 30 for July show double-digit readership growth, according to Editor & Publisher, which commissions the rankings.

The Sacramento Bee, at 18th with 2,426,000 unique users, is up 84 percent over July 2008. The Miami Herald, at 24th with 1,829,000 unique users, is up  36 percent. The Kansas City Star, with 1,708,000 unique users, is up 59 percent.

The list’s top five are: The New York Times, 14,277,000, (-27 percent); The Washington Post, 11,565,000, 29 percent; USA Today, 9,761,000, (-6 percent); (New York) Daily News, 9,131,000, 112 percent;  Los Angeles Times, 8,938,000, 2 percent.

New group to challenge Nielsen

Friday, August 14th, 2009

Some of the nation’s biggest advertisers, media agencies, and broadcast and cable TV networks are joining to compete against the Nielsen ratings service, Financial Times reports. Nielsen Media Research controls the measurement of U.S. TV audiences through the polling of some 18,000 homes and, based on those measurements, influences billions of dollars of advertising revenue.

The group  includes networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Disney, advertisers Procter & Gamble, AT&T and Unilever, and media agencies such as Group M and the Starcom MediaVest Group.

“The involvement of such big names highlights how urgently advertisers feel the need for better information to justify their returns on investments from ads that run across multiple media platforms,” Financial Times says.

The consortium appears to be focused on getting single-source data that measures cross-platform TV and digital viewing, says TV Week. It is expected to be up and running next month and commissioning data by the fourth quarter.

Would-be competitors to Nielsen in the 1980s and 1990s ultimately failed because they didn’t get enough financial support from the media community, TV Week says.