Posts Tagged ‘Rick Edmonds’

McClatchy shines in latest revenue report

Friday, December 10th, 2010

Not only has McClatchy stock gained nearly $1 since CEO Gary Pruitt made his presentation to investors and analysts Wednesday morning at the annual UBS Global Media Conference in New York, Pruitt says classified advertising revenue is leading the way in the firm’s improving 2010 ad revenue picture.

It’s a Bizarro world.

As Poynter’s Rick Edmonds points out, the death of classified advertising is pretty much  “a consensus truism about the decline of the newspaper industry.” But McClatchy says not only that classifieds are leading its improving outlook, but among classifieds, employment advertising is up 2.1 percent since first turning positive in May.

It’s all a part of the continuing “less-bad is good” scenario. Here’s the score, directly from McClatchy’s news release: “Advertising revenues were down 5.8 percent in October and November 2010 combined, compared to declines of 6.4 percent in the third quarter, 8.2 percent in the second quarter and 11.2 percent in the first quarter of 2010. Year-to-date advertising revenues through November 2010 were down 8 percent. Total revenues for October and November 2010 combined were down 5.1 percent and were down 6.2 percent year-to-date through November 2010.”

But the stock is soaring, says The Street, based on Pruitt’s optimistic outlook. “We have seen improvement in revenues in every quarter of 2010 and that has continued into the fourth quarter,” Pruitt said in his presentation. “Looking forward to 2011, we expect advertising revenues to continue to improve.”

Edmonds reports that Pruitt said classifieds are recovering faster than other segments of the company’s advertising base and should be a healthy business for years to come.

More than half of McClatchy’s employment classifed income is now from the digital version, and rates for online classifieds, which have always lagged print, are pulling even with print, and may pass them in another year or two, according to Pruitt, again with employment ads taking the lead.

Edmonds also points out that McClatchy derives revenue from part-ownership in such online classifieds sites as CareerBuilder, Classified Ventures and  Homefinder. McClatchy announced that Classified Ventures, which includes and, will pay McClatchy a special dividend of $20 to $25 million by the end of the year.

“McClatchy, like most of the newspaper companies presenting this week, is operating profitably and using a big share of those earnings to pay down debt,” Edmonds concludes [The publisher will have $1.775 billion of outstanding debt and “a very manageable maturity schedule” at the end of its fiscal year, Pat Talamantes, McClatchy’s chief financial officer, said.]. “And like the other companies, it is not making any promises that revenues, currently declining about 5 percent year-to-year, will grow in 2011.

“’I can’t tell you when we will go positive,’ Pruitt told a questioner, ‘but we think that we will.’”

Edmonds: Newspapers aren’t rebounding

Monday, November 15th, 2010

Rick Edmonds, who tracks and analyzes the latest media business developments for Poynter online at The Biz Blog, explains the last year, if not few years, in newspapers in a post titled Seven Reasons Newspapers Are Not Rebounding Financially.”

“The good news first,” Edmonds writes. “Newspapers are solvent and profitable, often quite profitable on an operating basis. Only a handful went out of business during the great recession. Newspaper companies now are generating enough cash to pay down debt and finance robust exploration of potential new digital revenue streams.

“But I see at least seven signs of continuing trouble in the near term and a bumpy path to the mythical ‘new business model.'”

Edmonds’ seven signs (which he discusses):

1. Advertising revenues are still falling.
2. Online and other digital growth doesn’t take up the slack.
3. Newsprint prices are rising again.
4. Other cost reductions are cycling through.
5. Circulation revenues have gone flat.
6. The “death spiral” cycle continues.
7. Debt continues to be problematic.