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	<title>The Medium, The Message &#187; Skype</title>
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		<title>&#8216;Freemium&#8217; Web&#8217;s hedge against reliance on ads</title>
		<link>http://www.themediumthemessage.com/2009/12/18/freemium-webs-hedge-against-reliance-on-ads/</link>
		<comments>http://www.themediumthemessage.com/2009/12/18/freemium-webs-hedge-against-reliance-on-ads/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 15:17:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Freemium]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[projections]]></category>
		<category><![CDATA[Skype]]></category>

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		<description><![CDATA[To reduce their dependence on online advertising, Web site owners are attracting visitors with free content and then selling them premium services or subscriptions, a model known as “freemium,” Bloomberg says.
&#8220;LinkedIn introduced a product last month that helps recruiting agencies scour the networking site for job candidates,&#8221; Bloomberg says. &#8220;In June, ESPN merged its online [...]]]></description>
			<content:encoded><![CDATA[<p>To reduce their dependence on online advertising, Web site owners are attracting visitors with free content and then <a href="http://www.bloomberg.com/apps/news?pid=20601087&amp;sid=ai25Wb5p.mR8" target="_blank">selling them premium services or subscriptions</a>, a model known as “freemium,” Bloomberg says.</p>
<p>&#8220;LinkedIn introduced a product last month that helps recruiting agencies scour the networking site for job candidates,&#8221; Bloomberg says. &#8220;In June, ESPN merged its online magazine with its Insider service, which costs $6.95 a month. Skype has added features such as voice mail and calling plans that allow users to dial land-line phones for a monthly fee.&#8221;</p>
<p>&#8220;U.S. consumers will spend $8.55 billion on Web content such as games, music and dating in 2010, up 13 percent from this year, according to Forrester Research Inc. &#8230;</p>
<p>&#8220;Spending for online content in the U.S. will increase 9.3 percent a year on average through 2013, reaching $10.8 billion, according to Cambridge, Massachusetts-based Forrester. &#8230; Ad sales will rise 17 percent a year on average to $47.4 billion in four years, the company estimates.&#8221;</p>
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