Posts Tagged ‘social media’

Social Media: Resistance is Futile

Saturday, May 8th, 2010

A You Tube slide show with a slew of statistics shows us how social media have taken over our lives. The 4 1/2-minute video in the end is a plug for a book — “Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman — but not before it likely convinces the hardiest social media holdout to give in.

Social media have overtaken porn as the No. 1 “activity” on the Web, the video says. Facebook has higher weekly traffic than Google. “Social media isn’t a fad,” it concludes, “it’s a fundamental shift in the way we communicate.”

Among the points made that pertain to advertising and traditional media, none of which are attributed in the video:

– 25 percent of search results for the world’s top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

– 78 percent of consumers trust peer recommendations. Only 14 percent trust advertisements.

– Only 18 percent of traditional TV campaigns generate positive ROI. 90 percent of people skip ads via TiVo or DVRs (this was disputed just this week).

– 60 million Facebook updates are made daily. “We no longer search for the news, the news finds us. We will no longer search for products and services, they will find us via social media.”

It’s not a newspaper, it’s a virtual party

Thursday, December 10th, 2009

Forbes notes that about 200  newspapers, book publishers, magazines and television station news departments have lined up for the “marketing crap shoot” of hiring a social media director.

Most have been hired in the last two years to “to tweet, ping, blog and friend-find throughout the day, building and interacting with new audiences, promoting media brands and sometimes breaking news.” But they’re not bringing in any money.

As newsroom layoffs, budget cuts and bankruptcies continue, “Maybe it’s time marketers stop hyping social media as a newsroom moneymaker and admit it’s just a great conversation starter,” Dirk Smillie says of  “journalism’s hottest job.”

UNC’s Daily Tar Heel ramps up social media

Tuesday, August 25th, 2009

After taking suggestions and comments from various outlets, the University of North Carolina’s  Daily Tar Heel posted its new Web site Saturday with an emphasis on social media, blogging and reader-submitted content, College News reports.

Blogs will cover campus activities, parties, sports (of course), local elections, photography and other topics. Students studying abroad will contribute to the Dispatches blog, and UNC parents will write for The Home Team, dedicated to helping students and parents find their way around college.

The editors at the DTH have a two-and-a-half-minute YouTube video explaining the new site, and are on Facebook and Twitter. They are also promising links to other publications’ stories “if someone else does it better,” and that they want more reader submissions, story ideas and feedback, including photos e-mailed, uploaded to Flickr or posted to their Facebook page.

The print version of the newspaper has also been redesigned, according to College News.

Says College News: “In an ever-adapting media world, it’s fantastic to see a school newspaper really take the reigns of social media and online content to improve circulation for its print component. Maybe the professional newspapers should take note.”