The half-hour-plus included 66 ads run by 41 different marketers (excluding NFL “house” ads), according to Kantar Media. On top of that was about eight-and-a-half minutes of CBS promos — also about 90 seconds more than 2009.

The game itself was 30 minutes shorter than in 2009, the report says.

In addition to the record number of commercials, the viewership numbering 106.5 million beat the 27-year-old record held by the final episode of “M*A*S*H,” and there were many records set during the sporting competition itself, as anyone who watched the CBS broadcast can surely tell you.

Also, “Multiple analyses were issued Monday about which ads were the most popular. … [V]otes cast via Twitter and Facebook … found that a Snickers spot with Betty White topped the charts, while one for Google about finding love in Paris was second,” Media Daily News says.