Posts Tagged ‘Television’

TV rules as advertising slowly recovers

Monday, October 4th, 2010

As advertising rebounds worldwide, television is the one old medium fully recovering while newspapers continue to fail and others show meager growth, The Economist says.

“First, its power to monopolize attention is undiminished,” the magazine says. Online and mobile video are growing but have nowhere near the presence of TV. Newspapers have largely moved online, where they make much less money. But TV viewing has risen – up to 158  hours per month in the first quarter of the year, two hours more last year.

And, TV works better. “Search engines and online banners are not nearly so good at making people aware of new products,” The Economist says. “Nor do they offer emotional experiences. Television’s ability to build brands by surrounding adverts with gripping content is unsurpassed. Online video is still not a serious competitor, partly because viewers are less tolerant of ads, partly because much of it is poor.”

Social network marketing is seen as one threat to TV, but so far what’s being spent on it is hardly measurable, the magazine says. Keith Weed, the head of marketing at Unilever, “forecasts a drift from paid advertising to ‘earned’ media, including Facebook, as companies learn to build brands through discussion.

‘Traditional media’ still top source of news

Friday, September 18th, 2009

They’re pulling up the rear, but newspapers are hanging in there among the traditional news sources that Americans turn to for major news, according to a First Amendment Center survey.

Television was the first source for major news stories for about half of all responding (49 percent), followed by the Internet at 15 percent, radio at 13 percent and newspapers at 10 percent – which places traditional news media (TV, radio and newspapers) as the first source for 72 percent of Americans,” the First Amendment Center says. “Twitter, e-mails and social-networking sites each were named by 1 percent of those responding.”

Seventy-one percent of survey respondents agreed with the necessity of a free press, but fewer knew the scope of the First Amendment. Just 4 percent of those questioned could name “petition” as one of the five freedoms in the First Amendment; 55 percent could only name freedom of speech, and fewer than 20 percent named the freedoms of religion, press and assembly.

Nearly one in five Americans (19 percent) saw the First Amendment as “going too far” in the rights it guarantees.

The First Amendment to the Constitution of the United States says:

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.


Advertising declines charted

Thursday, September 10th, 2009

The Business Insider earlier this week, with its Chart of the Day, showed how brutal the first six months of 2009 have been for advertising.

Compared to the same period a year ago, U.S. ad spending declined 15.4 percent during the first half of the year, according to Neilsen figures.

The bar chart shows a decline of about 13 percent at local newspapers and about 23 percent at national newspapers.

Of 11 sectors, all are down except cable TV, which grew 1.5 percent year-over-year. Internet advertising was down 1 percent, the best performance among the rest. Business-to-business magazines fared worst, falling by more than 30 percent.

Flickering light ahead for local TV

Wednesday, August 19th, 2009

Revenue for television stations, most of which is from advertising, will grow 5.2 percent to $18.5 billion in 2010, thanks in part to political advertising and the Olympics, says the L.A. Times’ Company Town blog, quoting industry research firm SNL Kagan. Local TV stations are also collecting more money from cable re-broadcast fees.

But in the long run, the Times says, they’ll need to counter falling revenue as programs and viewers move online by developing their own programs and by exploiting digital-spectrum channels.

New group to challenge Nielsen

Friday, August 14th, 2009

Some of the nation’s biggest advertisers, media agencies, and broadcast and cable TV networks are joining to compete against the Nielsen ratings service, Financial Times reports. Nielsen Media Research controls the measurement of U.S. TV audiences through the polling of some 18,000 homes and, based on those measurements, influences billions of dollars of advertising revenue.

The group  includes networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Disney, advertisers Procter & Gamble, AT&T and Unilever, and media agencies such as Group M and the Starcom MediaVest Group.

“The involvement of such big names highlights how urgently advertisers feel the need for better information to justify their returns on investments from ads that run across multiple media platforms,” Financial Times says.

The consortium appears to be focused on getting single-source data that measures cross-platform TV and digital viewing, says TV Week. It is expected to be up and running next month and commissioning data by the fourth quarter.

Would-be competitors to Nielsen in the 1980s and 1990s ultimately failed because they didn’t get enough financial support from the media community, TV Week says.

WRAL drops N&O from show

Friday, August 14th, 2009

Raleigh TV Station WRAL has kicked The News & Observer and its executive editor, John Drescher, off of its “Headline Saturday” public affairs show, Drescher reports in The Editor’s Blog on the N&O site.

“This week, Steve Hammel, WRAL’s general manager, called to say he was changing the format of the show. (WRAL anchor  David) Crabtree will host alone and the show won’t be affiliated with The N&O, although N&O reporters could be invited to appear from time to time,” Drescher writes. The move is to speed the pace of the show; since Drescher and other N&O staffers who appear are not paid, it’s not about cost, he adds.

The 30-minute show has been on the air since 2002, originally on Sunday and hosted by Crabtree and Melanie Sill, then The N&O’s executive editor. Drescher took over in 2007.

Drescher got a two-week notice – his last show will air August 22.

Scripps up in 2Q, warmed by glow of TV

Tuesday, August 11th, 2009

E.W. Scripps Co. shows a profit in its second quarter earnings reports and says TV ad revenue is doing better, according to Business Courier of Cincinnati.

“In the near term, we are seeing some slight improvement in the flow of advertising in our markets, particularly at the television stations, which have increased their revenue projections – albeit very modestly – during each of the past seven weeks,” said Rich Boehne, president and CEO.

Like other media companies, Scripps profited by cutting jobs and salaries and other expenses.

Scripps’ television station segment saw second-quarter revenues fall 24 percent while the newspaper segment fell 22 percent and licensing and other media also fell 22 percent.

The media company posted second-quarter net income of $2.3 million, or 4 cents per share, compared to a net loss of $531.2 million, or $9.78 per share, in the year-ago quarter. Operating revenues were $193.9 million, versus $250.9 million. Analysts, on average, had expected a net loss of 11 cents per share, and revenues of $203.2 million.

Scripps, based in Cincinnati, operates daily and community newspapers in 14 markets, including the Daily Camera (Boulder, Co.) and Knoxville News Sentinel, and 10 broadcast TV stations. It also operates Scripps Howard News Service and United Media.

Here’s the earnings call transcript.

Clunkers spread the gain

Monday, August 10th, 2009

The “Cash for Clunkers” program is making money for local TV stations, says Broadcasting & Cable magazine.

Local stations have “flooded the airwaves from Atlanta to Las Vegas with campaigns urging viewers to schlep down to the dealer, luring them with catchphrases like ‘Obama-Rama’ and ‘Uncle Sam Wants Your Car.’ … Station managers describe the CARS-related advertising as somewhere between an uptick and a windfall for their outlets.”

“With the program a proven success, at least as far as car sales are concerned, and ‘Cash for Clunkers’ having become part of the national lexicon, many believe the potential ad spend from car dealers will dramatically surpass what they coughed up during the first round,” B&C  says.

The U.S. Department of Transportation’s Car Allowance Rebate System (CARS), as Cash for Clunkers is formally titled, dispensed credits of $3,500 or $4,500, depending on fuel efficiency, toward new automobiles. The program had $1 billion to give out toward the new cars, and burned through the stash in about a month. A $2 billion extension of CARS won Senate approval late last week after the House approved it earlier.