Posts Tagged ‘Transocean Ltd.’

BP spent millions on ads after oil rig collapse

Tuesday, September 7th, 2010

The BP oil well disaster has been good for the coffers of local media outlets across the country, according to a report at Editor & Publisher.

BP spent $93,429,175 on advertising between April and the end of July, more than three times the amount the firm spent on advertising during the same period in 2009, according to information released last week by the Congressional Committee on Energy and Commerce.

The spending was almost entirely for advertising in national and local newspapers and magazines, and on national and local television stations.

The firm bought newspaper ads in 126 markets in 17 states in the three months after the spill, including papers in Florida, Louisiana, Alabama, Mississippi, California, Connecticut, Delaware, Georgia, Illinois, Indiana, Ohio, Maryland, Michigan, New York, Pennsylvania, Wisconsin and Texas.

Deepwater Horizon, a massive oil rig owned by Transocean Ltd., a Swiss firm, and leased to BP PLC was drilling about 52 miles southeast of Venice, La., in 5,000 feet of water when fire erupted on the evening of April 20. Most of the 126-member crew escaped from the burning oil rig, which eventually collapsed and sank into the ocean. Eleven crew members were killed and at least 17 workers suffered injuries.