Posts Tagged ‘USA Today’

Gannett to tag properties everywhere

Tuesday, March 8th, 2011

How big is Gannett? We’ll apparently get a demonstration beginning next week when it launches its first corporate branding campaign and puts its new logo all over its 81 community newspapers, 23 TV stations and more than 100 digital properties, according to USA Today, the publisher’s flagship, which will also display the logo.

New Gannett logo debuts Monday

The new Gannett logo debuts Monday.

“The goal is to communicate that the company — long identified as the nation’s largest newspaper publisher and a major owner of TV stations — has evolved into a forward-looking digital power,” USA Today says.

All of the company’s properties are to begin more prominently identifying themselves as part of Gannett via the new logo. The publisher will also run ads with the new tagline, “It’s all within reach,” on national cable news channels and in digital, print and social media.

Among Gannett’s digital properties is Captivate, which programs TV-like screens in nearly 9,000 elevators and lobbies, the newspaper says.

Newspapers pushed for guarantees

Tuesday, November 30th, 2010

Two print media buying groups that control about $2 billion in annual spending are demanding that newspapers provide circulation guarantees, and the nation’s largest newspapers are acceding, according to Mediaweek.

Dean Singleton, chairman and CEO, MediaNews Group, told the publication that newspapers have never guaranteed circulation, and suggested using “audience” or readership instead. Readership numbers are higher than circulation, based on the theory that most copies of a newspaper are read by more than one person.

Singleton also said that rate bases would complicate the ad-sales process because buyers don’t want multiple ways of doing business, Mediaweek said. (Wouldn’t it mean switching to this way of doing business, complicating things for a time for ad sellers?)

MediaVest and Starcom USA are the two groups pushing for the new standards. The New York Times and USA Today are among those said to have agreed to the demands.

Tribune Co. and The Wall Street Journal already offer circulation guarantees.