Posts Tagged ‘Wenner Media’

Magazine publishers say ad campaign works

Friday, September 24th, 2010

Publishers Condé Naste, Hearst Magazines, Meredith Corp., Time Inc. and Wenner Media say their “Magazines, The Power of Print” ad campaign has successfully shown advertisers that people still read magazines.

Five publishers joined to tout "The Power of Print."

Five publishers joined to tout "The Power of Print."

“It’s mission accomplished in that, with all the scuttlebutt about the changing media landscape, even through the recession, what really resounded is that all along, the consumer continued to be highly engaged in magazines,” Michael Clinton, president, marketing and publishing director for Hearst Magazines told News & Tech. “We (publishers) saw it in our circulation, we saw it in our audience growth – even among younger people – all of the fundamental consumer statistics have been very strong.”

What has Clinton so excited is a survey of 5,000 readers by GfK MRI in which 62 percent of respondents  agreed with the statement: “This ad made me realize how important magazines are in my daily life,” while 93 percent said they agreed with the statement: “There are a lot of media choices out there, but magazines still matter to me.”

The publishers launched the multi-million-dollar ad campaign in March with print ads, including variations on the message above, and a two-minute video.

The October issue of News & Tech is to have more about the ad campaign.

More from magazine publishers: video

Wednesday, March 3rd, 2010

Five magazine publishers have put together a two-minute video to tell the story of magazines and pass along the message that “print is not dead,” Mr. Magazine reported Tuesday.

Monday we read about a print advertising campaign touting magazines.

“Cathie Black, president of Hearst Magazines; Jack Griffin, president of Meredith National Media; Ann Moore, chairman & CEO of Time Inc.; Charles Townsend, president & CEO of Condé Nast; and Jann Wenner, chairman of Wenner Media launched their ‘good news’ celebration video yesterday at the opening of the American Association of Advertising Agencies meeting in New York City,” Samir Husni wrote.

Magazine publishers press case in magazines

Monday, March 1st, 2010

Five leading magazine publishers have joined for a multimillion-dollar ad campaign to “press the case that magazines remain an effective advertising medium in the age of the Internet because of the depth and lasting quality of print, compared with the ephemeral nature of much of the Web’s content,” the Wall Street Journal said Monday.

Time Inc., Hearst, Condé Nast, Wenner Media and Meredith will run nearly 1,400 pages of the ads  in such publications as People, Vogue, Ladies’ Home Journal and other magazines this year.

“The five publishers say they have committed to run the first of the ads in the front one-fifth of their titles’ pages, and have agreed to run all subsequent ads in the first half.

“The ad space they are devoting to the campaign is valued at more than $90 million, based on public ad rates for each of their participating magazines,” the WSJ said.

Elsewhere, said the Journal, the Newspaper Association of America has run repeated ads to publicize the number of people who read a daily newspaper. As with the magazine campaign, the newspaper trade group says its ads are designed to counter the notion print is a dead medium. The local-TV industry’s trade group is starting an on-air ad campaign this month to encourage companies to advertise on their local TV stations.