Posts Tagged ‘WRAL’

CBS vs. newspapers = WRAL vs. The N&O

Thursday, March 10th, 2011

A story about CBS’s plan to go after local newspapers and “make [the] company’s single-market websites into the new local newspapers” points at Raleigh and how WRAL’s site tops The News & Observer’s.

“[T]he dynamic in the broader Raleigh, N.C., market is remarkable,” MediaPost’s TV Watch blog said today. “Capitol Broadcasting Co.’s site for CBS affiliate WRAL-TV has greater Web traffic than the local News & Observer, which emphasized the Web at a considerable level before many other papers.”

CBS CEO Leslie Moonves told investors on Monday, “We think we can replace the Yellow Pages, replace the newspaper. … [W]hen you get up in the morning, you should be able to turn on that local CBS website and get everything you would need — everything that would be provided by your newspaper.”

Newspapers got a head start on the Web because it’s easy to post text and photos. But video, which CBS outlets have plenty of, is the key going forward, the blog says. People are “less willing to read lengthy articles. They’re hungry for info chunks. …

On Thursday, WRAL.com was streaming a murder trial live [the trial of Brad Cooper of Cary for killing his wife]. And a site visitor’s attention was immediately drawn to the one-click opportunity to get inside the courtroom. On the News & Observer site, there was a story about the case that took some scrolling to find. Pretty telling?”


WRAL drops N&O from show

Friday, August 14th, 2009

Raleigh TV Station WRAL has kicked The News & Observer and its executive editor, John Drescher, off of its “Headline Saturday” public affairs show, Drescher reports in The Editor’s Blog on the N&O site.

“This week, Steve Hammel, WRAL’s general manager, called to say he was changing the format of the show. (WRAL anchorĀ  David) Crabtree will host alone and the show won’t be affiliated with The N&O, although N&O reporters could be invited to appear from time to time,” Drescher writes. The move is to speed the pace of the show; since Drescher and other N&O staffers who appear are not paid, it’s not about cost, he adds.

The 30-minute show has been on the air since 2002, originally on Sunday and hosted by Crabtree and Melanie Sill, then The N&O’s executive editor. Drescher took over in 2007.

Drescher got a two-week notice – his last show will air August 22.