Posts Tagged ‘ZenithOptimedia’

Cinema advertising does good box office in 2009

Tuesday, December 29th, 2009

Movie theater advertising pretty much broke even this year and is one of few media expected to return to long-term growth in 2010, says Media Daily News.

Revenues were up 2 percent to $262 million in the first three quarters of 2009, according to National CineMedia, one of the leaders in the field.

“[C]inema advertising was one of the few media ZenithOptimedia predicted to return to positive growth in 2010, along with TV, the Internet and outdoor,” the report says.

ZenithOptimedia forecasts further declines in newspapers, magazines and radio.